Write a 1200 word paper according to the instructions attached. Look under Week 3, Individual assignment Signature Assignment: Environmental Scan Paper Instructions: Write a 1,050- to 1,400-word paper in which you research two-three companies and do the following: – Evaluate the internal and external environments of each company using an environmental scan. – Analyze the competitive advantage of each company – Evaluate the strategies each company uses to create value and gain competitive advantage. – Examine the measurement guidelines each company uses to verify its strategic effectiveness. – Evaluate the effectiveness of the measurement guidelines that each company uses. Format your paper consistent with APA guidelines.The companies to be used are: Apple and Wal-MartYou need to use the book, strategic management concepts and cases 14th edition. Attached are the chapters from the book. Also, here is the 13th edition, which might help: https://proeunthat.files.wordpress.com/2013/11/concepts-in-strategic-management-business-policy.pdf
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