You will need to focus on the information provided to you at a starting point (file with this information is uploaded in addition to this task), however, it’s just a starting point and you need to do MORE research yourself! You should include information on: 1) web Analytics, 2) digital channels (useful link – http://econsultancy.com/uk/blog/2623-q-a-dr-dave-chaffey-on-managing-digital-channels), 3) management and organisation, 4) bookselling/online sales, 5) mergers and acquisitions. As well as introduction and conclusion. Assessment criteria: * Distinguish the theories and models of contemporary management. * Analyse the characteristics of effective management and managers. * Categorise the factors impacting upon effective management in the global environment. * Analyse the characteristics of managing diverse employees in a multicultural environment. * Distinguish the impacts of managerial ethics, corporate social responsibility, and sustainable development on modern organisations. * Identify principles and concepts underlying models of decision-making, planning, organisational structure and culture, leadership, and effective team management; * Apply these models to simulated or real-life business cases. Please, be critical and use a lot of academic references (ideally every paragraph must have a reference inside) to support this research. Attention! Make sure that you don’t use too complicated language in this work, as I am a foreign student.
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