All written material submitted must be:
• APA format, double-spaced in 12 point, Times New Roman, 10-12 pages with well documented references (minimum 7 academic resources).
Paper Outline (these also represent headings for paper)
Introduction (Level I heading)
Background information (Level II heading)
• What is the mission and vision of the organization? (Level III heading)
– Mission: We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.
– Values:
o Integrity
o Leadership
o Ownership
o Passion for Winning
o Trust
– Principles:
o We Show Respect for All Individuals
o The Interests of the Company and the Individual Are Inseparable
o We Are Strategically Focused in Our Work
o Innovation is the Cornerstone of Our Success
o We Value Mastery
o We Seek to Be the Best
o We Are Externally Focused
o Mutual Interdependency is a Way of Life
– Core Strengths
o Consumer Understanding
o Innovation
o Branding
o Go-to-Market Capabilities
o Scale
o Productivity
• Introduce organization and provide background information. (Level III heading)
o Procter and Gamble(P&G)
o In business for 175 years, since 1837
o Manufacturer of paper products, sanitary products, cleaners, pharmaceuticals manufacturing products
o http://us.pg.com/who-we-are/heritage
• What planning methodologies are utilized? (Level III heading)
o Forward thinking design
o R&D
o Consumer research
• Define and assess organization’s strategy. (Level III heading)
o Innovation design
o Leadership Development Program
• Identify customers and/or constituents; and competitors. (Level III heading)
Customers:
o Everyone (worldwide) in first and second world area’s
o Residential
o Commercial and Plant Divisions
o Industrial manufacturers
Competitors:
o Johnson & Johnson
o Kimberly-Clark Corporation
o Unilver
Discussion (Level I heading)
Organization (Level II heading)
Describe how the firm is organized.
a. Note the formal structure (organizational charts); also what informal entities exist? (Level III heading)
a. Corporate Governance
o Board of Directors
o Upper (CEO, COO, CFO), Middle, and Lower management
o Employees
b. Shareholders/Stakeholders
c. Describe the decision-making process. (Level III heading)
a. Large Decisions carried out by Board of Directors
b. Plant decisions carried out by Plant Manager and Staff
c. Policies are provided and approved by corporate design and HQ
d. How does the organization manage change? (Level III heading)
o P&G Global use of social media policy (Internet Applications, TV, Radio, Facebook, Twitter, etc.)
o Pride in innovation
o P&G Business Sphere and Business Sufficiency (GBS)
o Analytic models
o Rapid response to market change
o Automation of intelligence gathering
Leadership Style (Level II heading)
What is the leadership style?
a. Who are the organization’s heroes? (Level III heading)
b. Describe the motivational environment. (Level III heading)
c. Assess the effectiveness of the organizational communications. (Level III heading)
Process Control (Level II heading)
Comment on the processes for control
a. Note the type of controls. (Level III heading)
b. Describe the financial controls. (Level III heading)
c. Describe the operational controls. (Level III heading)
d. What role(s) do information systems play? (Level III heading)
Ratios (Level II heading)
Comment on all ratios related to the corporation.
a. If the corporation has a high debt to equity ratio please analyze why and if it is good or bad.
b. Does the corporation have a high or low quick ratio, acid ratio?
Analysis (Level I heading)
SWOT Analysis (Level II heading)
Complete a detailed SWOT analysis for the organization.
a. What are the strengths of the organization? (Level III heading)
o Product innovation
o Strong brand image
o Diversified business structure and model
b. What are the weaknesses of the organization? (Level III heading)
o Views product performance only
o Increased promotional spending to keep healthy sales
o Lack of Major patents
c. What the opportunities for the organization? (Level III heading)
o Better product experience
o Sustainable Growth and green/Eco friendly
o Selling directly to consumers
o Widening consumer base
d. What are the threats to the organization? (Level III heading)
o Substitute brands with cheaper pricing
o Slowdown in consumer spending
o Increase cost of raw materials
Conclusion (Level I heading)
Restate primary topic sentences from introduction, discussion, and analysis.
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