The dissertation needs to be about marketing of the visual arts. the writer can choose a contemporary gallery or artist to show the differences between this model and the traditional marketing model (product-oriented vs. market oriented). the artist or gallery that will be used as an example and analysed to support the theory. The example of gallery that i chose is the Lia Rumma gallery in Milan. however if the writer has some suggestions/ideas about the structure or content of the dissertation i would be happy to hear them and eventually approve them.
useful textbook that cover this aspects of marketing of the art (visual arts) are:
-Marketing the arts, by daragh O’Reilly and Fiona Kerrigan, Routledge; —Marketing of the arts and culture, by Francois Colbert, Etas;
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