1) Many television drama shows generate an additional on-line presence around the original ‘old media’ show in the form of web sites with additional character ‘back story’, discussion forums, or even extra web broadcasts or animated narratives (e.g. the new Dr Who)
2) Many non-fiction news and current affairs shows on ‘old media’ television and radio utilise interactive services to enhance audience engagement.
3) Music radio now often makes use of webcams in the studio, on-line interactivity, and are often streamed via the web.
4) Conversely, many examples of new media utilise or converge with ‘old media’ (eg. Video file sharing sites like YouTube, social networking sites like Facebook, video games that look and feel like films, etc.)
5) ‘Mobisides’ are drama or soap opera podcasts designed specifically for 3G phones, thus drawing upon new media technologies and ‘old’ media forms.
6) Films utilise on-line resources for marketing (eg. Viral chatter, etc.) but some films go further by deliberately constructing narrative, shooting and editing to simulate video games and generate possibilities for games spin offs (i.e. synergies).
7) Newspapers now offer on-line editions and on-line searchable information databases.
The analysis should include:
• A brief description of the text and its associated on-line elements or features (don’t make this too long as you score most marks for analysis and the application of reading).
• An analysis of how the ‘old’ and ‘new’ media elements are intended to work together to enhance the text
• A discussion of the contemporary context in which the text is located (the industry, competitors, ownership structures, social and cultural context, political factors, etc. Not all of these may apply to your choice but some of them will.)
• Some consideration of what your example might tell us about the debates in media history over what drives change (technology, market forces, progressive or liberal ideas, struggle and conflict, etc.)
• Application of some of the key concepts and theories introduced during the module
• The application of reading appropriately referenced. You need to support your ideas by referring to and discussing your sources. These will include some of the core readings for the module but also wider academic reading, including journal articles, books and less academic, contemporary sources for information about your text. Don’t just rely on contemporary non-academic on-line sources. You must engage with the academic material, too.
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