Create your own media product that is designed to appeal to a segment of the current marketplace. This could be a magazine, newspaper, specialty book, etc., or an electronic product (web pages, video shorts, podcasts). In any case, however, there must be a clearly defined focus and intent behind the product. In other words, who is your product appealing to and how will it generate revenues, or media visibility, and thus “survive” in the marketplace?
Regardless of what you are choosing to create, all projects must be accompanied by a half- to one-page “business proposal” that outlines the purpose, audience and appeal to your product. As before, ground your efforts in real research as to what is currently occurring in our society/marketplace. It is not enough to create a product simply because you’d like to, can and assume it would make money. Students pursuing this option are strongly advised to consult with me before beginning.
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