(one recent example of such a redesign is the electronic Newsweek Global, formerly Newsweek magazine). Unlike the previous option, this can either be accomplished by creating the alternative product or writing a paper that describes the changes you would make. Again, be sure to cite a good deal of research and data on why your redesign is necessary and will be successful (“good deal” probably means at least a minimum of four real-life citations).
Students may also choose to go beyond the transformation of a particular media product and redesign the manner in which a media operates. For example, in a paper, reconfigure how music is sold (example: iTunes, circa 2001); how videos are rented (Netflix, circa 1997); how television is watched (TiVo, circa 2000; satellite technology, circa 2000); how news is delivered (CNN circa 1980); how theatrical releases will soon be available (VOD, 2013). Please note this option is not based on predicting the future of a media so much as it outlining a new operating model for that media using currently available technology. As above, four citations probably is a minimum to begin your redesign.
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