1. Explain at least three of the foundational ethical principles (e.g. The Golden Mean, an Ethic of Care, etc.) that the book reviews.
2. Explain the Potter Box for ethical reasoning and how it can be used to analyze an ethical dilemma in communication.
3. Apply the Potter Box to any of the cases reviewed in the book. You may focus on one case or several cases in your discussion. You may use any of the cases from the book. They can be from the same unit (e.g. PR, News, etc.) or from a variety.
4. Explain why you made the choices you did when deciding on a response to the dilemma in the case study, whether you feel you could defend your choices in public, and why.
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