• It could be anything involved with popular media (print, billboard, or web-based advertisements, commercials, manufactured products, packaging design, radio program, podcast, TV program, website, etc.).
• You can also consider cultural or social events as a “text” (historical, sporting, scientific or social events; common beliefs, prejudices, superstitions; social rituals; etc.).
You will need to identify an author’s purpose or message, describe relevant and significant details of the text, or choices the author made, and then analyze how those aspects of the text create the desired or some other effect in some specific audience. To do this you have many options. You could analyze how well the author creates a certain effect for a certain audience (i.e. what feeling, attitude, belief, or behavior is the author seeking to change in a specified audience?). This will require more than summarizing what the text says, but get at how it says it, whether through words, images, shapes, sounds, atmosphere, or all of the above.
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