Aim:
• Discuss critically the concept of culture and approaches to the study of culture, explaining its usefulness and relevance to a range of issues of management and organisation.
• Provide a critical account of the main theoretical approaches to cross-cultural management.
• Use these theories to analyse problems and issues of organisation and management in a context of increasing cultural diversity, and to recommend how they may be addressed.
• Evaluate the implications of culture and/or language for business communication.
• Identify the effect of global communications on disparate cultures.
• Appraise the problems of managing across cultures and propose considered solutions.
Dissertation scenario:
Diversity and the integration of cultures are increasingly used as a source of competitive advantage by global organisations, including those in the financial services industry.
Based on the case study of Barclays PLC (see Barclays_CS.pdf), supported by own research you are asked to do the following.
Task:
Referring to the 6 levels of cultures normally found in a business context and considering the main theoretical influences and models in the field of cross cultural management, write a report where you discuss the challenges faced by Barclays PLC after the acquisition of Lehman Brothers. As part of the report you are also asked to provide recommendations on how the management of the newly formed organisation can effectively move forward without losing key management staff, intellectual property and knowledge created at Lehman Brothers while they were still operational.
The dissertation must include the following:
• Background of the businesses involved, highlighting some of the key cultural influences and challenges that management may be facing.
• Critically evaluate prominent theories and models on the topic and linking this to the business in question with the view of making effective recommendations to the team.
• With justification, identify the key management actions that can be taken to address the issues highlighted in 2 above, which will ensure the business is able to leverage the acquisition effectively in order to gain competitive advantages for the business.
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