Section One: Literature Review (500 words)
Section One should contain a clear and concise summary of the research question(s) to be investigated, derived from a critical review of current literature. You should:
• clearly define relevant concepts (drawing on the academic literature)
• provide an analysis of the current understanding of your topic, as presented in the academic literature. Consider qualitative, quantitative and conceptual academic works. You may be critical of what is put forward in some articles, but you must support your criticism with other literature.
• identify the ‘business problem and the rationale for using the selected methodology that your research will address.
Section Two: Research Proposal (2500 words)
Section Two should present a description of the research design to be implemented. This should include the following:
• clear statement of the research questions
• identification of the relevant unit(s) of analysis (individuals, organisations etc);
• identification of the sampling frame and a description of the sample design;
• detailed description and justification of the method(s) of data collection (include detail about the steps to be undertaken);
• a comprehensive discussion of the proposed method(s) of data analysis
(including a justification of why this is a suitable method);
• a timetable for your project;
• discussion of the foreseeable limitations or challenges with your research design (for example, consider sampling limitations, non-response bias, access to participants, conceptualisation and measurement issues – be critical!!);
Further information regarding the Research Proposal will be posted on LMS. You may also consult the ‘research proposal checklist’ in Veal
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