1.Executive summary (Business definition,Target market,Key marketing strategy,Goals,Ownership,Financing request,Use of funds & exit strategy)
2.Background (Mission statement,Background history of the venture,
Business goals of the firm)
3.Opportunity analysis(Industry analysis,Environmental analysis,
Proof of market,Target market,Competitive analysis)
4.Marketing (Promotional Plans)
? Advertising
? Public relations
? Publicity
? Direct marketing
(Marketing Mix: combination of the Four P’s)
? Products
? Pricing
? Promotion
? Place
5.Operations and production (Legal structure of the business
Licenses and permits required by the venture, Management details (who they are) and Organizational structure and staffing
6.Financial projections (Basic assumptions and information (brief explanation about how forecasts were prepared, and notes about any unusual figures or trend) Sources and uses of capital,Cash flow projections (cash flow statements),Income statement projections (profit & loss statements),
Balance sheet projections,Breakeven analysis,Key ratios & comparisons)
*Asset -any item of value
*Liability -a business debt
*Net worth -the difference between assets & liabilities
*Owner’s equity -net worth
*Breakeven point –the moment when the volume of sales in a business exactly covers the fixed costs
? Ratio analysis
? Risks and assumptions
*Initial public offering
7.Timetable for business implementation (Provides the owner/manager with a schedule of the activities needed to be carried out to set up and run the business. Also usually organised on a monthly basis, so providing a set of milestone schedules for the owner/manager to work by)
8. Appendices (copies of resumes of the entrepreneur and key personnel
credit information,quotes for major capital purchases,copies of leases or buy/sell agreements,other legal documents)
________________________________________________________
* customer segment
* customer relationship
* channels
* Value propositions
* key activities
* key resources
* Key partners
* cost structure
* revenue streams
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