Social Networking: Social networking is on the increase worldwide. Using David Friedman’s four realities of social media, discuss how two specific companies gather information about customers.

– Include in your discussion how:
a). new consumer perspectives are likely to emerge,
b). social media amplifies what consumers are thinking about and acting on,
c). social media offers marketers new product and
d). service insights and opportunities, and consumers are in control.
Use (3) external peer-reviewed sources from the last five (5) years to support the content of the paper. (i.e. E-journals, Academic journals, Harvard Peer Review Journals, Journal of Management, etc.,) to support your position (No Newspaper articles or magazine articles).

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