Japan LCD Televisions and the companies that sell them

Tactics: Promotion

n What are your promotional objectives?

n What are your key messages that position your product within the target market?

n What media is most appropriate for your strategy?

n What country factors could have an impact on your promotion approach?

n Tactics: Distribution

n How will get products and services to the customers in this country?

n Who will perform key distribution roles:

– Selling

– Warehousing

– Billing and collections

– Shipping and Delivery

– Service and repair

– Warranty

n What country factors could have an impact on your distribution approach?

n Measurement of Results

n What is the potential impact of this effort on the Host Country?

– Economic Gains

– Social Benefits

– Social Costs

– Political Impact

n What is your five year forecast of revenues?

– Best Case

– Likely Case

– Worst Case

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