“Getting there” is a lot more fun when you plan the route to your destination. Let’s continue our discussion in environmental scanning with news we can use related to how marketers use account planning to get better results.
Directions for Discussion
Using various online, print, broadcast, or multimedia resources ( BOF, WGSN, WWD), please find an article that relates to the concepts, ideas, and trends presented in this module. Post or embed a link to or provide a detailed summary of the item you are sharing with the class, along with any other specifics for accessing the resource. Please use your critical-thinking skills to present exactly what you believe makes your selected resource relevant to our class discussion.
All students should post at least one item to this topic during this module. Subsequent postings, with detailed summaries and opinions, will result in a higher grade.
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