An investigation into the University of Southampton’s Business School students’ post-study career plans”

PART 1: Introduction

Provide a clear title, suitable background, relevant but brief coverage of topic-specific literature, overall research question(s) and objective(s)

PART 2: A ‘quantitative’ research proposal

Research methodology/methods:
• Survey objectives: this may take the form of a hypothesis (or hypotheses), clearly stated, unambiguous, realistic, symmetrical.
• Explain the sampling method.
• Design a questionnaire that you have personally developed (include it as an Appendix) and explain how you would administer it.
• Explain how data will be analysed and presented in order to address the survey objectives.

PART 3: A ‘qualitative’ research proposal

Research methodology/methods:
• Explain which research methodology you have chosen.
• Explain the sampling method.
• Explain the data collection method(s) and provide a list of appropriate questions (as an Appendix) that you have personally developed.
• Explain how data will be analysed and presented in order to address the research question(s).

PART 4: Critical evaluation

Critical evaluation of the two proposals: clear understanding of the benefits and limitations of each approach, using all layers of the ‘research onion’ (Saunders et al, 2012), development of a reasoned argument for and against. Fully referenced to a range of suitable literature.

Suitability of the chosen approach for the research (justified by the critical evaluation).

References: suitable range, provide full references using the Harvard format.
Correct spelling, grammar, professional presentation (as detailed in the coursework handout).

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