In essay #5, you will revisit and revise essay #4 by incorporating a scholarly article you??ve located via library databases. You will need to locate an article that discusses branding or marketing in a specific area of interest to you (education, economics, non-profits, politics, business, popular culture, etc.). Then, you will determine how best to use this new information to revise your essay. There are a couple of ways (at least) to undertake this revision: You can use the new material to tweak your central argument, your thesis; incorporate the new material as support (either argument or counter-argument) of your existing thesis; or perhaps use the material to create a more engaging introduction or conclusion to your essay. Essay #5 asks you to undertake a common task of academic writers: Using theory to understand practice. In this case, you will use your informed perspective on branding and marketing you developed in last unit??s essay to understand the factors at play in another context. What you are doing here goes beyond editing essay #4; you must transform and re- envision it to create a new academic argument for an audience of educated peers who are interested in better understanding branding and marketing as they relate to a given area of society. When you hand in your essay, please craft a short description (this can be in bulleted list form if you would like) of the changes and transformations you made in revising essay #4 to create essay #5. Submit this description as either a second file or as a new page at the end of your essay file (after your Works Cited or References). Failure to submit this required information will result in a letter grade deduction from essay #5. Guidelines for Essay #5 Style/Format: This, as all essays in EN106, should be formatted in a standard scholarly format. (Most students follow APA guidelines, which are outlined in Easy Writer.) No matter what format you follow, be sure to do the following: Use 12 point, Times New Roman font, double-spaced. Use 1-inch margins top, bottom, and sides. Although no cover page is needed, you should include your name, my name, the course number/title, and date at the upper left-hand corner of the manuscript. Research & Documentation: Your essay must include formal references to all sources: Klein, Satel and Lilienfeld and whatever additional sources you locate via research. Use your skills of quotation, paraphrase, and summary to incorporate these writers’ perspectives, and be sure to provide in-text citations using a standard scholarly style, such as APA. And, of course, you must also provide appropriate documentation for any other sources you cite. Works Cited/References: Your essay should include an appropriate bibliography, with an entry for each individual source you reference in the body of the essay. Titles: Include a descriptive title at the beginning of your essay that tips your readers off to your thesis. Do not format your title with quotation marks, boldface, underlining or italics. Quotation marks or underlining are only appropriate if the title borrows words from another source. Cover pages: Please do not format your essay to include a cover page.
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