1. Rayovac Corporation – The rechargeable battery opportunity
1. Assess the rechargeable market opportunity for Rayovac. Is this a viable growth opportunity for the company to consider?
2. What strategy should the company pursue if it chooses to enter this market? What are the financial implications? What are the risks associated with the chosen strategy and how will Rayovac mitigate against the risks?
3. If this is a go, crate a marketing plan for the rechargeable launch. Important decisions to consider include choosing a target market, positioning, gaining channel support, and communications.
4. In brief SWAT
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