B-Spoke Bikes is a small bicycle sales and repair business located in a small local shopping street on the outskirts of Swansea Custom Paper

B-Spoke Bikes is a small bicycle sales and repair business located in a small local shopping street on the outskirts of Swansea. The shop was opened 20 years ago by Dave and Bethan, a couple whose daughter Elen sometimes helps out. Dave and Bethan employ Rhys as a mechanic as well as occasional casual helpers when they are busy. With many years of experience in building and maintaining bikes, those involved in this small family business would like to make full use of their medium sized shop and workshop to set up customised bikes. With experienced sales and mechanics staff in the area who have worked part time over the years, the business could easily expand. However, business in recent years has been slow and most sales have been cheap off the peg mountain bikes. Dave and Bethan are concerned for the future of B-Spoke Bikes as sales in the last year have declined even further, in some months the minimum £2500 a month sales to cover basic costs have not been achieved. Another current concern is the time Dave and Bethan need to spend on their outdated manual stock control system. The Cycle to Work scheme allows employers to give a workplace loan to workers for commuting bikes. As many employers are unsure of the scheme, B-Spoke are considering providing a service for these employers.
Dave and Bethan are concerned for the future of the shop and are considering a number of options to turn things around. One possibility is to widen sales opportunities to the whole of the UK with a new e-commerce venture and they are considering possible solutions. As well as national sales opportunities, B-Spoke Bikes could sell more specialised machines such as electric bikes giving more profit from an hour’s work customising a bike. Elen is a recent Business Information Technology graduate and she would be willing to spend time creating a customised e-commerce and stock control system for the business.
You have been selected to build a prototype site for B-Spoke bikes and a report on your proposed solution.

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