The beauty of target marketing is that it makes the promotion, pricing and distribution of the Business? products and/or services easier. The process could be carried out on the basis of Geographic, Demographic and Psychographic considerations. The process could also help identify feasible business opportunities; but the Entrepreneur needs to answer several questions including the following: Is there a customer base for you in your chosen target market?
Critically evaluate the above statements and emphasise their significances to the success of the Entrepreneur and the Business.
Guidance notes
Your work must be presented in a report format style. As an academic piece of work you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. You must acknowledge the sources of information and evidence using the Harvard referencing system. All assignments are subject to the University?s regulations on plagiarism and must be submitted in electronic form for checking.
Please ensure that your assignment has
? A table of contents
? A list of figures and/ or list of tables where appropriate
? Introduction -( 10 marks)
? Literature Review-& Critical Analysis (70 marks)
? Conclusions- -( 10 marks)
? References / Presentation ? 10 marks
? Bibliography
? Appendices if appropriate
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