You have to choose a business to business company for the essay. For example, Apple is a Business to consumer company but Foxxcon is a business to business company.
It has to be a business case for converting to SDL
structure broadly must have:
Exec Summary
Problem Statement
Analysis of Situation
Solution Options
Project Description
Cost-benefit analysis
Recommendation
The business case must have:
Problem Statement – what is the customer’s problem and what is our current offering (~200 words)
Analysis of situation – short summary only of lack of congruence between the above (~200 words)
Suggested Solution – A description of the suggested solution including a literature review of how your suggestion should operate and why it is beneficial. (~1000 words)
Advantages (benefits) – Disadvantages (risks and costs) of chosen approach (~600 words)
Capability canvas questions to be answered thoroughly through the essay
Customer Segment
For whom are we solving a problem?
For whom are we creating value?
Early Adopter
Who is a potential early adopter?
Problem
What are the top 3-5 problems faced by our current target customer segment?
Existing Alternatives
How are they solving the problem today?
Value Proposition
How will they uniquely solve our customer’s problem?
Channels
What are the key channels to ensuring delivery and customer communication and experience management?
Solution
What are the top 3-5 ways we are going to solve the customer problems?
Key Resources and Partners
What are the critical internal and external resources we need to deliver the solution to the customer?
Revenue / Business Value
What is the business value of delivering the capability?
Cost / risk structure
What are the inherent costs and risks of the innovation?
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