Assessing campaign
Can you see clearly the aims & objectives of the campaign – what is the campaign trying to convey?
Who are the target audience; how is the audience profiled, if at all?
Is the media appropriate for the campaign; how would you assess its suitability?
What about the message, what positioning strategy is at work here? Is the campaign exploiting emotional or rational side of the audience?
What about the message itself, does it engage and involve the audience? How well does it work in your judgement?
What data is being captured?
How can the campaign success be measured?
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