Write the real case about British Petroleum company, and determine the main problem in marketing section of BP which they still cannot solve this problem after.
In the Solution Part USE your own solution ideas with facts and datas or financial facts that it should be real solution.
how to Write :
-Outline
?? Introduction / Summary of the Case
?? Background
o Company
– History, Culture, Vision & Mission, Resources
o Industry
o Market
o Environment
?? Problem Identification
o Issue & Motives
o Open Ended Question
?? PART 2.:
The Solution (Use graphs and charts to illustrate complex concepts.
Make sure that all graphs and charts that you are using are relevant and add value to report. When you give solution use the data and facts that it should be really helpful solution.)
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