Category: Essays

Dear students,
Please note that as we are wrapping down our semester, we have two more brief tasks in our Peer Project. These tasks are the same as last time. Here you will be asked to submit your peer assessment.
• Simply pay attention to your peer. Note down behaviors.
o Please take a look at your Blackboard resources.
o Focus is on CONSTRUCTIVE feedback. Make sure you note down the actual behaviors (e.g., general class contributions, behavior during listening, etc.)
Once again, the point of this assignment is NOT to make you paranoid, but more aware as a professional.
• Submit 1 file with BOTH evaluations.
o Advice for the future references – every time you are giving somebody feedback or putting down ANYTHING in writing, ask yourself – am I being objective? Am I sure about my statements? If anybody else saw this, would I be able to defend my answer? The way to answer these questions affirmatively is to focus on behavior and to be respectful.

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The paper should be based upon two books: the first novel by Chester Himes, “If He Hollers let Him Go”; the second is a narrative history and interpretation of the 1940s by Geroge Lipsitz, “Rainbow at Midnight: Labor and Culture in the 1940s.” In Rainbow at Midnight be sure to read chapters 1 and 3.
In the paper take an incident from the work life of Bob Jones, the fictional shipyard worker in “If He Hollers Let Him Go”, and explain how this episode in a big wartime workplace reflected the larger set of racial tensions, expectations, triumphs and disappointments experienced by African-Americans at work during World War 2. Connect events and emotions found in the novel to the larger set of racial developments- the protests, hate strikes, riots, and union conflicts – described by Lipsitz in “Rainbow at Midnight”. Footnote any dialogue you quote from the novel as well as any of the narrative or opinions offered by Lipsitz in historical account.

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Assignment 2: Part B: Your Marketing Plan

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

5. Develop your company’s mission statement and company introduction.

6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Develop branding strategies for existing and new products.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Assignment 2: Part B: Your Marketing Plan
Criteria Unacceptable
Below 70% F Fair
70-79% C Proficient
80-89% B Exemplary
90-100% A

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Weight: 15% – Did not submit or incompletely developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Partially developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Satisfactorily developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Thoroughly developed a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
Weight: 15% -Did not submit or incompletely assembled a marketing strategy for your product, and did not submit or incompletely determined an appropriate time table to implement your plan). Did not submit or incompletely provided a rationale for your response. Partially assembled a marketing strategy for your product, and partially determined an appropriate time table to implement your plan). Partially provided a rationale for your response. Satisfactorily assembled a marketing strategy for your product, and satisfactorily determined an appropriate time table to implement your plan). Satisfactorily provided a rationale for your response. Thoroughly assembled a marketing strategy for your product, and thoroughly determined an appropriate time table to implement your plan). Thoroughly provided a rationale for your response.

3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Weight: 15% Did not submit or incompletely prepared a positioning statement. Did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. From this map, did not submit or incompletely created a statement that depicts your position. Partially prepared a positioning statement. Partially included a perceptual map that shows your company’s position against its competitors. From this map, partially created a statement that depicts your position. Satisfactorily prepared a positioning statement. Satisfactorily included a perceptual map that shows your company’s position against its competitors. From this map, satisfactorily created a statement that depicts your position. Thoroughly prepared a positioning statement. Thoroughly included a perceptual map that shows your company’s position against its competitors. From this map, thoroughly created a statement that depicts your position.
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. Weight: 15% -Did not submit or incompletely examined the relevant consumer behavior for your target market. Did not submit or incompletely explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. Partially examined the relevant consumer behavior for your target market. Partially explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. Satisfactorily examined the relevant consumer behavior for your target market. Satisfactorily explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. Thoroughly examined the relevant consumer behavior for your target market. Thoroughly explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company’s mission statement and company introduction.
Weight: 15% -Did not submit or incompletely developed your company’s mission statement and company introduction. Partially developed your company’s mission statement and company introduction. Satisfactorily developed your company’s mission statement and company introduction.Thoroughly developed your company’s mission statement and company introduction.

6. 4 references
Weight: 5% – No references provided. Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices.Exceeds number of required references; all references high quality choices.
7. Writing Mechanics, Grammar, and Formatting
Weight: 5% Serious and persistent errors in grammar, spelling, punctuation, or formatting. Partially free of errors in grammar, spelling, punctuation, or formatting. Mostly free of errors in grammar, spelling, punctuation, or formatting. Error free or almost error free grammar, spelling, punctuation, or formatting.
8. Appropriate use of APA in-text citations and reference section
Weight: 5% Lack of in-text citations and / or lack of reference section.In-text citations and references are provided, but they are only partially formatted correctly in APA style. Most in-text citations and references are provided, and they are generally formatted correctly in APA style. In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.
9. Information Literacy / Integration of Sources
Weight: 5% Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
10. Clarity and Coherence of Writing
Weight: 5% Information is confusing to the reader and fails to include reasons and evidence that logically support ideas Information is partially clear with minimal reasons and evidence that logically support ideas Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas

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The paper must include the following information:

1. Description of Behavioral Theory.

2. Historical evolution, tenets, scope, and the main assumptions that stem from Behavioral Theory.

3. Describe the historical development of Behavioral Theory.

4. Evaluate the intellectual and historical evolution of this theory and discuss how your discipline adopted and incorporated this theory. You may need to discuss the historical evolution of your discipline and how this theory fits in.

5. What are the major assumptions posited by the theory?

6. What is the scope and what are the problem areas addressed by this theory?

7. How has your field of practice adopted this theory, and how has it influenced the problem areas it addresses?

8. What are the main intervention strategies this theory advocates?

9. How do we know these intervention strategies are effective?

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Assignment 2: Vice President of Operations, Part 2

Write a six page paper in which you:

1. Evaluate two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle. Generate a new product design and product selection, and then determine three (3) strategies that the organization needs in order to strengthen the operation. Provide support for the rationale.

2. Determine the key components of supply chain management for the company you have selected. Determine three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Provide a solution to each issue.

3. Develop a total quality management tool that identifies and analyzes any future issues. Provide a rationale for developing the selected tool.

4. Analyze three (3) advantages in employing the just-in-time philosophy in your organization. Evaluate three to five (3-5) means in which the philosophy could potentially impact quality assurance. Provide specific examples to support your response.

5. Determine a qualitative and quantitative forecasting method for your operation. Next, create a table in which you identify the characteristics of the operation that relate to each method. Evaluate the strengths and weaknesses of each method.

6. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Determine the key components of supply chain management including structuring, sourcing, purchasing, and managing the supply chain.
• Examine how the total quality management process is a strategy for a competitive advantage in the marketplace.
• Identify the key elements of just-in-time manufacturing and its impact on quality assurances.
• Develop a forecasting method appropriate to a production or service operation.
• Use technology and information resources to research issues in operations management.
• Write clearly and concisely about operations management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills. Click here to access the rubric for this assignment.

Assignment 2: Vice President of Operations, Part 2
Criteria Unacceptable
Below 70% F Fair
70-79% C Proficient
80-89% B Exemplary
90-100% A
1. Evaluate two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle. Generate a new product design and product selection, and then determine three (3) strategies that the organization needs in order to strengthen the operation. Provide support for the rationale.
Weight: 20% – Did not submit or incompletely evaluated two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle; did not submit or incompletely generated a new product design and product selection, and then did not submit or incompletely determined three (3) strategies that the organization needs in order to strengthen the operation; did not submit or incompletely, provided support for the rationale. Partially evaluated two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle; partially generated a new product design and product selection, and then partially determined three (3) strategies that the organization needs in order to strengthen the operation; partially provided support for the rationale. Satisfactorily evaluated two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle; satisfactorily generated a new product design and product selection, and then satisfactorily determined three (3) strategies that the organization needs in order to strengthen the operation; satisfactorily provided support for the rationale. Thoroughly evaluated two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle; thoroughly generated a new product design and product selection, and then thoroughly determined three (3) strategies that the organization needs in order to strengthen the operation; thoroughly provided support for the rationale.
2. Determine the key components of supply chain management for the company you have selected. Determine three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Provide a solution to each issue.
Weight: 20% Did not submit or incompletely determined the key components of supply chain management for the company you have selected and did not submit or incompletely determined three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Did not submit or incompletely a solution to each issue. Partially determined the key components of supply chain management for the company you have selected and partially determined three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Partially provided a solution to each issue. Satisfactorily determined the key components of supply chain management for the company you have selected and satisfactorily determined three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Satisfactorily provided a solution to each issue. Thoroughly determined the key components of supply chain management for the company you have selected and thoroughly determined three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Thoroughly provided a solution to each issue.
3. Develop a total quality management tool that identifies and analyzes any future issues. Provide a rationale for developing the selected tool.
Weight: 15% Did not submit or incompletely developed a total quality management tool that identifies and analyzes any future issues; did not submit or incompletely, provided a rationale for developing the selected tool. Partially developed a total quality management tool that identifies and analyzes any future issues; partially provided a rationale for developing the selected tool. Satisfactorily developed a total quality management tool that identifies and analyzes any future issues; satisfactorily provided a rationale for developing the selected tool. Thoroughly developed a total quality management tool that identifies and analyzes any future issues; thoroughly provided a rationale for developing the selected tool.
4. Analyze three (3) advantages in employing the just-in-time philosophy in your organization. Evaluate three to five (3-5) potential impacts that the philosophy will have on quality assurance. Provide specific examples to support your response.
Weight: 15% Did not submit or incompletely analyzed three (3) advantages in employing the just-in-time philosophy in your organization; did not submit or incompletely evaluated three to five (3-5) potential impacts that the philosophy will have on quality assurance, and did not submit or incompletely provided specific examples to support your response. Partially analyzed three (3) advantages in employing the just-in-time philosophy in your organization; partially evaluated three to five (3-5) potential impacts that the philosophy will have on quality assurance, and partially provided specific examples to support your response. Satisfactorily analyzed three (3) advantages in employing the just-in-time philosophy in your organization; satisfactorily evaluated three to five (3-5) potential impacts that the philosophy will have on quality assurance, and satisfactorily provided specific examples to support your response. Thoroughly analyzed three (3) advantages in employing the just-in-time philosophy in your organization; thoroughly evaluated three to five (3-5) potential impacts that the philosophy will have on quality assurance, and thoroughly provided specific examples to support your response.
5. Determine a qualitative and quantitative forecasting method for your operation. Next, create a table in which you identify the characteristics of the operation that relate to each method. Evaluate the strengths and weaknesses of each method.
Weight: 15% Did not submit or incompletely determined a qualitative and quantitative forecasting method for your operation, and next, did not submit or incompletely created a table in which you identify the characteristics of the operation that relate to each method; did not submit or incompletely evaluated the strengths and weaknesses of each method. Partially determined a qualitative and quantitative forecasting method for your operation, and next, partially created a table in which you identify the characteristics of the operation that relate to each method; partially evaluated the strengths and weaknesses of each method. Satisfactorily determined a qualitative and quantitative forecasting method for your operation, and next, satisfactorily created a table in which you identify the characteristics of the operation that relate to each method; satisfactorily evaluated the strengths and weaknesses of each method. Thoroughly determined a qualitative and quantitative forecasting method for your operation, and next, thoroughly created a table in which you identify the characteristics of the operation that relate to each method; thoroughly evaluated the strengths and weaknesses of each method.
6. 3 references
Weight: 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices.
7. Clarity, writing mechanics, and formatting requirements
Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present

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Rough word structure:
Introduction -1000, Literature review – 2500, methodology – 1500, findings – 1500, conclusion – 1000.
Notes:
Literature review, 5 main pieces of writing with other supporting ideas. Needs to be able to guide reader onto the methodology. Focus the literature review around the objectives.
Methodology, say what the literature review has established, consider ethical considerations, and state methods used to gather info, this will be questionnaires and interviews (made up).
Findings, questionnaires and interviews. Relate to lit review over answers, include table and/or graphs. What did the questionnaire find? What did the interview find?
Conclusion, go over focus, what was the major findings? What was a surprising finding? Recommendations

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1) Define the key concepts from Weber:(bureaucracy, routinization of charisma, type of social and economic action, asceticism and the spirit of capitalism, bureaucractization of social life

2)what are the solution of or the oppression of modern life, by marx, weber and durkheim

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Module 3 – SLP
Organizing
For this assignment, write a 2- to 3-page paper analyzing aspects of Organizing at your selected organization. Some of the key aspects to focus on in your paper include the following issues:
1. How would you characterize the design of your organization? Is it flat, or multilayered? Is it a rigid hierarchy, or does it use alternative structures like team-based or matrix?
2. Is decision making mostly centralized at the top, or is there room for decentralized decision making at lower levels?
3. What kind of departmentalization does your organization use? Is it divided into functional divisions, geographical divisions, other divisions?
4. What is the typical span of control for managers in your organization? Is it broad or narrow?
5. Are employees highly specialized, or do employees have a wide range of tasks and responsibilities?
SLP Assignment Expectations
• Discuss all five elements of organizational design listed in the assignment instructions in the context of your organization.
• Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to general background materials.
• List supporting references and cite sources in proper format.
• Use appropriate writing style in essay form (organization, grammar, and spelling).

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Watch video: https://www.youtube.com/watch?v=Zg6qgflf-Wc Was this video helpful in understanding the Differences between state and federal grand juries? How so?
Using the following as a reference: Meyer, J. F., & Grant, D. R. (2003). The courts in our criminal justice system. Upper Saddle River, NJ: Prentice Hall.

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Guideline for Scholarly Pediatric nursing Article Critique
Select an article from the peer-reviewed journal list provided with a publication date of five year or less (2009-2014) this article critique will be: Pediatric health content
• Two pages in length (not including the cover page or the reference page)
• Typed, double-spaced using font per APA format
• Must be written by a nurse
• Must be Pediatric health content
Abstract: a general overview of the paper that provide the purpose, methodology, results/findings and conclusions

Methodology 20 pts
The methodology is the blueprint of the study that provides detail of the purpose, result, finding and conclusions.
 Important to concentrate fully on information provided here help to understand the entire article.

Research Design 20pts
What is being measured?
What variable are presented?
What are the sampling instrument?
Is the data analysis presented in a clear and measurable format?
Sample 5 pts
Instrumentation 5 pts
Data Analysis 5 pts

Literature review 20 pts
The literature review is very important.
References should have a complete bibliography not older than five years.
Without this review the data analysis does not have validity.
Relevance 20 pts
Is the article relevant to your course of study?
Can you relate it theoretically, clinically, age specifics?
Growth/Development scale
Conclusions 5 points

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