Category: Essays

Using the article as a point of departure, write a paper which analyzes a set of films belonging to different caregories named by them as a way of evaluating the importance of their contribution. to film critique.
So, First of all, Comilli and Narboni’s article is called: "Cinema/Ideology/Criticisim" . And the Films should be two to three films From the populist 40’s. It should be political and shows ideaology. So please make sure you choose the RIGHT movies, that would actually fit in. Pleaae do write about frank capra’s movies, Choose movie or two of his, because they shows the americam ideology. If i have a third movie in mind, I will send you a message and tell you. But for now, Pick one. They are movies mentioned in Comolli and Narboni’s article.

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Please read the attached worksheet that details a search process I have completed. You will then use the blank worksheet attached to complete your own research process to find 4 books (not your textbook), articles, and Internet resources. These materials should all be focused on a topic of your choice that relates to something you have studied in the class this semester (except for cave art). Use the document provided to detail how you found the resource (what catalog, database, or website(s) you searched; what search term or terms did you use; how you decided the resource was scholarly, accurate, and/or useful using criteria from the evaluating sources section of the presentation). Give a correct MLA citation for each resource (use the presentation section on citing resources for guidance).

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Examine in depth and reflect on
your entrepreneurial learning
from this unit.
Identify the strengths and
weaknesses you perceive you
have for being a prospective entrepreneur.
Revise your personal to help you narrow your
weaknesses and improve your
entrepreneurial skills / Identify and describe the
important elements in
formulating and
evaluating an
entrepreneurial business
plan for a start-up
organisation or for a new
project in an established
organisation.

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A brief introduction of the company and product that includes an overview of where the product fits into this market in relation to its competitors (i.e. what are their Unique Selling Points (USPs) vs this product?).
Based on the evidence of this campaign what problem/issue/customer perception are they trying to overcome and what message are they trying to get across to consumers?
Objectives
State what you believe are the communication objectives of this campaign.
Target Market
Using segmentation theory, clearly describe the target audience and create a profile of who they are (use geographic, demographic and psychographic descriptors).
Brand Equity
With reference to the literature, describe the brands personality and discuss its fit with the target audience. Also assess the level of brand equity overall using equity measures proposed in the literature.
Campaign analysis
Describe the media the company used in the campaign and outline how they integrated them together (pay particular attention to any written, spoken or visual cues they used).
Assess how appropriate both media and execution were for this target audience and propose any other media you believe could have been included to increase effectiveness (and state why).
The campaign relied on customers providing content (co-creation) to increase engagement. Discuss the strengths and weaknesses of this approach and recommend any changes you feel would enhance it.
Conclusion
Write a clear and concise summary of the document.
Bibliography
Bibliography of all sources. Ensure you use the university referencing style.

NIKE SHE RUNS CASE STUDY

Case Study
2012 Best Integrated Media Campaign Winner
Title: Nike She Runs Agency: Razor Client: Nike
OBJECTIVES Research showed that Nike was the top consideration for female runners but Asics was seen as the running specialist and the brand most likely to be recommended to others. Razor set about changing this perception and its media task was to find a way to connect with female runners and get them talking about Nike in running. The strategy was to use female runners as the primary channel to promote and grow the community channel imperatives.
CAMP AIGN Razor needed to create physical running communities for authenticity, while digital communities were needed to match young female social behaviours. Mobile interactivity was essential given high usage by runners and advertising was placed in female worlds, not running worlds.
The conversation was ignited through Nike’s social media channels to create a 13-kilometre night race for female runners, which would be the anchor to build the community around. Young runners were solicited to be the voice of the brand and Carly, a young runner, was appointed as the community manager to bring a youthful voice to the Nike She Runs Facebook page. Her posts brought authenticity to the community and led to some of the highest engagement across her Facebook posts. Women were encouraged to share their running experiences with both Nike and their fellow fans. A smartphone app was designed to provide inspiration and motivation and it had live, shareable content generated by Nike and runners.
Ambassadors across multiple channels were recruited who each had content made about their story, which was then used to recruit other women. Razor sought out where runners congregated and discussed running and fitness, then placed ambassadors in those environments with QR code-activated videos in Fitness First gyms, posters on well-known running routes and a partnership with Cosmopolitan magazine which included an editorial feature on night running, advertising, website integration and a running workshop. The approach was replicated within universities, recruiting more ambassadors, while the Nike database was used for eDMs.
RESUL TS The campaign exceeded all expectations and KPIs. Razor built up a community of 54,762 female runners, 98% of the digital community positively engaged with Nike and roughly 90% of the runners surveyed via Facebook intended to run the race again next year. Nike hit its sales targets easily and sold out of key shoe styles.
JUDGES’ COMMENTS Creating an ongoing brand participation program that people were willing to pay for is a phenomenal result for Nike. The community centric integration strategy was first class and a great demonstration of the power of people authenticity.

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QUESTIONS

CASE1-reebok_cool :
1. What do you think of Reebok’s strategy overall? Has it worked?
2. Has this strategy helped Reebok compete against Nike or Adidas? Why or why not?
3. Are there other types of music, or other types of clothing/apparel/fashion products, that could use the type of creative synergy attempted between Reebok and Hip Hop in this case? Can you give examples?

CASE2- unme jeans
1. What would you do if you were running UnMe Jeans in this case? Why?
2. Are you influenced by Social Media in making consumer decisions? Why or why not? What influence does Social Media have in your life?
3, If you were managing a jeanswear company aimed at the same demographic as UnMe Jeans core customer, what other marketing strategies might you consider? What general business strategies might you consider?

CASE3- lady gaga
1. What would you have done in the case circumstances (if you were Gaga’s manager in 2009)? Why?
2. What can other recording artists and media celebrities learn from Lady Gaga’s career?
3. Do you think Lady Gaga has had a positive, negative or neutral effect on fashion? Do you think any fashion brands should seek to partner with Lady Gaga? Should she agree? Why or why not?
4. What general business advice would you give today to Lady Gaga or her management?

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The project proposal should be presented in a thesis format. It should have the following sections:- Introduction, Literature Review, Materials & Methods, Results, Discussion, Conclusions, References, Appendices. It is understood, that the preliminary nature of the report will preclude inclusion of key sections that relate to detailed consideration of likely methodology and outcomes.
Students should ensure that correct thesis-writing techniques are employed and that the work draws on relevant literature. (in this case introducing the project topic). This will involve writing in the third person, ensuring that there is an adequate null hypothesis, controls etc.

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The war started in October 2001 (although Clinton had ordered missile strikes on terrorist bases in August 1998 after the US Embassy bombings in Kenya and Tanzania.)
So you could just do 2001- until the 2013 withdrawal started.
However, that will be a huge task, to narrow it down you could focus on the 2009-2012 troop ‘surge’, the additional 30,000+ troops that Obama ordered to Afghanistan to end the Taliban insurgency.

The main focus here is the military policy that the US has implied and if or not they were successful. Do not hesitate to ask me further questions.

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You may arrange it as you like, but here are some things to consider:
· Reflect on what you’ve learned about writing, reading, or other topics of the course
· Demonstrate what the pieces in this portfolio illustrate about you as a writer, student, researcher, or critical thinker?
· Discuss why you chose the particular essays you polished, why you consider them your best
· Detail the revisions you’ve made and the improvements and changes you want your reader to notice
· Outline the process you went through to produce the polished essays
· Use specific quotes or passages from your polished essays to specifically illustrate your points
· Acknowledge any readers or respondents (discussion posts, peer-reviews) who have influenced your polished pieces and describe how
· Acknowledge your strengths in the essays you submitted and in your writing in general
· Acknowledge your weaknesses and how you’ve worked to overcome them
· What qualities do you value in writing and how do you envision that writing will be a part of your career? (my career is health care administrator)

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You may wish to focus on any one (or all) of the following questions:

REEBOK CASE QUESTIONS

1. What do you think of Reebok’s strategy overall? Has it worked?
2. Has this strategy helped Reebok compete against Nike or Adidas? Why or why not?
3. Are there other types of music, or other types of clothing/apparel/fashion products, that could use the type of creative synergy attempted between Reebok and Hip Hop in this case? Can you give examples?

UnMe JEANS CASE QUESTIONS

In your post, you may wish to focus on any one (or all) of the following questions:

1. What would you do if you were running UnMe Jeans in this case? Why?
2. Are you influenced by Social Media in making consumer decisions? Why or why not? What influence does Social Media have in your life?
3, If you were managing a jeanswear company aimed at the same demographic as UnMe Jeans core customer, what other marketing strategies might you consider? What general business strategies might you consider?

LADY GAGA CASE QUESTIONS

In your posts, you may wish to address the following questions:

1. What would you have done in the case circumstances (if you were Gaga’s manager in 2009)? Why?
2. What can other recording artists and media celebrities learn from Lady Gaga’s career?
3. Do you think Lady Gaga has had a positive, negative or neutral effect on fashion? Do you think any fashion brands should seek to partner with Lady Gaga? Should she agree? Why or why not?
4. What general business advice would you give today to Lady Gaga or her management?

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a) These are typically questions asking for facts or statistics and need the correct answer. A single complete sentence is often sufficient. b) A bulleted list may an appropriate answer to these questions as well 2) 5 PT QUESTIONS a) These questions may require a paragraph or two giving your answer and some justification for your answer. b) Your answer will often be an opinion. Did you state it clearly so that anyone who reads or hears it would understand it is your Point-­-of-­-View? c) Can you back up your Point-­-of-­-View? You might: i) Use outside material (must be sourced) ii) Use of the book d) Do you contradict your Point-­-of-­-View in your justification?* e) These questions may require a bulleted list. 3) 10 PT QUESTIONS a) These questions will typically require two or more paragraphs giving your answer and justification for your answer. b) Your answer will often be an opinion. Did you state it clearly so that anyone who reads or hears it would understand it is your Point-­-of-­-View? c) Can you back up your Point-­-of-­-View? You will use: i) Use outside material (sourced) and/or ii) Use of the book d) Do you contradict your Point-­-of-­-View in your justification? Here is the homework questions to be answered. Each question is designated with the chapters the answers are found in.

These questions can be answered using chapters 1,2,3,4 and additional internet sources.

1. In the timeframe of the turn of the century, 1900 the electric car was more prevalent in society. List at least three reasons why the electric car was not a success at the turn of the century and whether anything has changed since then to make electric cars more viable? (10pts)

2. In 2006 a documentary was made called: “Who Killed the Electric car?” Google the title, watch the trailer for the movie and then do some research into GM’s reasons for discontinu)ng the veHiade. When did GM make the decision to stop producing the vehicle and who was President at that time? What do you think about the reasons GM says it discontinued the car and why? Does your research suggest that the points made in the trailer are accurate or inaccurate? (10pts)

3. Why did the mid-west and Detroit in particular become the automotive capital of the US? (3pts)

4. Scholars, including the author indicate that the general cultural and societal forces that would allow for diffusion of the automobile where the same in France and the US yet the actual diffusion happened only in the US, what are some of the factors that are attributed to this? (5pts)

5. What was the significant contribution to automotive design and manufacture that Leland and Cadillac made? Why is this significant innovation? (5pts)

6. What does this process that Leland and Cadillac implemented do for costs related to production and repair? (5pts)

7. Briefly describe the Selden Patent Suit issue. (3pts)

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