The Extended Practical Report assessment counts for 40% of the module
mark. The assessment will focus on your interpretation of a patient case
study and the appropriate laboratory and related literature review
investigations.
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[order_calculator]he President of EEC recently called a meeting to announce that one of the firm’s largest suppliers of component parts has approached EEC about a possible purchase of the supplier. The President has requested that you and your staff analyze the feasibility of acquiring this supplier. Based on the following information, calculate net present value (NPV), internal rate of return (IRR), and payback for the investment opportunity:
EEC expects to save $500,000 per year for the next 10 years by purchasing the supplier.
EEC’s cost of capital is 14%.
EEC believes it can purchase the supplier for $2 million.
Answer the following:
Based on your calculations, should EEC acquire the supplier? Why or why not?
Which of the techniques (NPV, IRR, payback period) is the most useful tool to use? Why?
Which of the techniques (NPV, IRR, payback period) is the least useful tool to use? Why?
Would your answer be the same if EEC’s cost of capital were 25%? Why? Why not?
Would your answer be the same if EEC did not save $500,000 per year as anticipated?
What would be the least amount of savings that would make this investment attractive to EEC?
Given this scenario, what is the most EEC would be willing to pay for the supplier?
Prepare a memo to the President of EEC detailing your findings and showing the effects if:
(a) EEC’s cost of capital increases
(b) the expected savings are less than $500,000 per year
(c) EEC must pay more than $2 million for the supplier.
(One excel spreadsheet)
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[order_calculator]Begin the paper with a short overview of the case study.
Next, evaluate the actions that leadership at Western National Insurance took to support and engage its stakeholders. Use the following points to guide your evaluation:
• Begin by identifying all stakeholders described in the case study.
• Discuss the actions taken by Henderson to support and engage Western National Insurance stakeholders.
• Evaluate these actions using leadership theories to support your assessment.
In the assessment, consider:
• How successful leaders excel at understanding themselves and others,
• At motivating group members to excel, and at facilitating group members to learn and perform their work more effectively, with the overall effect of enhancing organizational capacity.
For this paper you will use the following case study:
Pesch, M., Eide, D., & Moorthy, S. (2012). Western National Insurance. Journal of International Academy for Case Studies, 18(1), p. 95-112.
Along with three peer-reviewed sources within the last 7 years. No websites.
Include Introduction/Conclusion
APA Style
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[order_calculator]In this assignment, you are required: (1) to submit ideas for one potential new product with target market and positioning; and (2) to develop a promotional plan for your new product. A guideline is included below:
1. New Product Concept Development
The purpose of this part is to develop the most promising idea into a product concept. Before doing so, you need to generate as many ideas as possible. Ideas come from different sources; for instance, ideas can be drawn from observing how consumers are using products, asking consumers about their problems with current products (remember that you are also a consumer), or using Internet for new ideas (e.g., reports about consumer trends, discussions from online communities, social media). After the idea search:
– List three new-product ideas that reflect unmet (or hidden) needs of various customers.
– Pick one promising idea among the three and justify your choice (one way to finalize the promising idea is to do a small survey on your friends, colleagues, or acquaintances who are potential users).
– Develop the selected idea into a product concept. Here, you need to provide in detail what features the product should have and the benefits those features will provide for consumers.
Useful Readings:
“Think Inside the Box,” by Drew Boyd and Jacob Goldenberg, Wall Street Journal, June 14, 2013 (Access via UNK library)
“How Entrepreneurs Come Up With Great Ideas,” Wall Street Journal, April 29, 2013. (Access via UNK library)
“When Entrepreneurs Don’t Take No for an Answer,” by Chuck Green, Wall Street Journal, April 29, 2013. (Access via UNK library)
2. Target Market
Though you may have in mind the users of your new product, this part asks you to give a clear description of your target market:
– What are the demographic, psychographic and behavioral characteristics of your target market? How large is your target market?
– If your target market consists of business users, what are their demographic characteristics (e.g., industry, company size, geographic location, age) or operating characteristics (e.g., user or nonuser status, level of product usage)? How large is it?
Hint: There is no need to include all characteristics; instead, focus on relevant characteristics that help differentiate your target market from the larger market.
3. Positioning
This part requires you to describe a desired position of your new product in the targeted consumers’ mind. The following questions should be addressed:
– What are the differential benefits of your new product compared to other products in the same product category?
– What other product categories can provide the same benefits as your new product does?
– What are the potential competing brands of your product? List two or three of them.
– How will you position your product in relation to the competition? Hint: A perceptual map may be helpful in this situation; in particular, think about two important elements that influence consumer purchases and place different competing brands in this two-dimension plane. A chosen position for your product should reflect the reason why consumers select your product over others. See Figure 7.7 on page 204 of your textbook.
4. Promotional Plan
When developing your promotional plan, you should focus on the following items:
Based on the description of your primary target market, what would be your target audience’s media usage? Examples include: local newspapers, specific television channels, social networking sites, etc.
What are your marketing communications intended to achieve? Hint: See pages 367 – 368 of your textbook.
How big is your budget for communications?
Which promotional tools (advertising, sales promotion, public relations, direct marketing, personal selling, social media) will be used to achieve your objectives?
o Be specific about your activities for the chosen promotional tools such as advertising on the Kearney Hub, sponsoring several marathons in major cities in the Midwest, giving out samples at student unions located on select college campuses.
The Report
Please provide a written report that is typed, double-spaced (using Times New Roman font and font size of 12) with no more than 4 pages in length (NOT including the cover page).
Written reports will be due on the date specified in the course schedule. Reports not turned in on time will not receive credit for this project.
Outline of the report:
i. Cover page: (1) your new product’s name; and (2) your full name
ii. New product concept development
iii. Target market
iv. Positioning
v. Promotional plan
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[order_calculator]} Abstract
• Is the summary of the research paper
• Is the abstract adequate?
• What is the purpose of the research?
• What are its benefits and implications?
• What methodology was used? (sample size, data analysis methods and tools)
• What are the results?
} Introduction (10%)
Is there a clear purpose and rationale for the study? Are there clear set of objectives and research questions?
Background
This informs the reader of the problem or the situation, and the context you are interested in.
Rationale for the study
• What is the research issue?
• Why is it an issue?
• Why is it an issue now?
• What could this research shed light on? – (benefits/ implications of the study)
Research Aims
Objectives, Research Questions and Hypothesis.
Research objectives
· One of the most important sections of the research proposal and the dissertation as you need to develop them properly in line with the research topic and conduct the research to achieve these
· The aspects that should be considered when developing objectives are:
o Development of 3 – 4 objectives
o Objectives should follow a logical sequence
o Start with ‘To’
o Use of appropriate level specific words such as ‘assess’, ‘evaluate’, ‘investigate’ etc.
o Final objective could be to make recommendations, or provide a solution to a problem or to make improvement/s
o To detail out the objectives, research questions can be included
} Literature Review and Conceptual Framework (20%)
• Is the range of literature sources (covering past research findings, books, online sources etc.) used suitable and adequate? (at least 20 – 30 sources to underpin the study)
• Has a critical review of the literature been made? (this could produce a conceptual framework where relevant)
• In doing so, students need to capture debates in the study area and also bring in their own inputs/ views/ insights as well.
• Make a ‘link’ between existing literature and your own research
} Research Design and Methodology (20%)
· Has the research design and methodology discussed? Is the approach and philosophy appropriate?
· This section gives a detailed rationale/ justification of how you achieve your research objectives. You are expected to:
1) Explain your selection of research paradigm/ philosophy, approach, strategy and methods (qualitative and quantitative techniques planned to be used)
2) Outline the methods of sampling (including population, sample size), data capture (including data gathering methods and instruments/ tools), analysis and interpretation to be used (analysis method/s and tool/s), and give reasons for the choice.
3) Highlight any limitations in the chosen methodology.
4) Discuss the type of ethical issues relevant for the research.
} Results – 30%
Has the data/ results been accurately presented?
Ensure to present only results (no discussions)
The following requirements should be fulfilled;
Different techniques such as tables, diagrams and charts should be used
If interviews have been used you should provide transcripts of the actual interviews in the appendices and refer to them when presenting data/ results
If qualitative research is used, you need to state important direct quotes within this section
If a questionnaire has been used, it should be included in the appendices.
Analysis and Discussion
Has the student analysed and interpreted their findings?
The following factors should be considered;
Should avoid including mere descriptions. Instead the results should be analysed in a meaningful way in line with research objectives.
Subheadings/ bullet points can be used to discuss each objective separately
The interpretation of the results should be backed up with own insights/ input, relevant literature (to see whether you have agreed with past findings or not) and it should also be aligned with the research objectives
Literature should be pulled from literature review section & not new literature
Making reasoned judgments on the findings
Conclusions/Recommendation – 10%
Are conclusions reasoned?
The following points should be addressed under the conclusion;
Provide a summary of the findings of data analysis
New facts should not be included in the conclusion
Should reflect the extent to which the objectives are achieved
The main lessons learnt from the research needs to be summarised
Candidates can also mention whether the findings add or complement the existing research.
Has the student given proper and valid recommendations?
The following points should be considered when making recommendations;
Keep recommendations short and effective
The recommendations need to be valid for managerial level
Recommendations can be SMART and they can be presented with an action plan (Gantt chart)
Are the limitations and future research been discussed?
Presentation – 10%
Has the student used a professional style to present the work?
Following should be considered;
Accurate referencing in Harvard style
Good range of references
Lack of plagiarism
Accurate format and design (including headings, subheadings, paragraphs and numbering)
Proper language (including spellings and grammar)
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[order_calculator]Select two of the following statistical tests and discuss when it is appropriate to use the test. Next, discuss the assumptions that must be met by the investigator to run the test. Conclude with a brief discussion of your data analysis plan. Discuss the test you will use to address the study hypothesis and which measures of central tendency you will report for demographic variables.
a. Chi-square
b. Analysis of variance
c. Pearson’s correlation
d. Regression analysis
e. Mann-Whitney U test
f.t-test for dependent groups
g.t-test for independent groups
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[order_calculator]The research essay is an original essay where the student poses a research question, gathers materials, focuses the research, shapes the argument, and frames the material in relation to the larger themes developed in the course. For this essay, students will pursue their own research interests that build on the issues discussed in the course, as detailed in their annotated bibliography. You should cite sources from a variety of types of texts (books, journals, websites, etc.) with a full works cited page, including any class readings that you use. Your essay should have a clear thesis statement in the introduction, and a clearly flowing argument with sufficient supporting examples, quotes, discussion and analysis.
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Case Study Evaluation ABOUT CYSTITIS
Analyze the disorder (Urinary Tract Infection Cystitis) addressing the following elements: pathophysiology, signs/symptoms, progression trajectory, diagnostic testing, and treatment options.
Differentiate the disorder from normal development.
Discuss the physical and psychological demands the disorder places on the patient and family.
Explain the key concepts that must be shared with the patient and family to achieve optimal disorder management and outcomes.
Identify key interdisciplinary team personnel needed and how this team will provide care to achieve optimal disorder management and outcomes.
Interpret facilitators and barriers to optimal disorder management and outcomes.
Describe strategies to overcome the identified barriers.
Designed a comprehensive and holistic recognition and planning for the disorder.
Addresses how the patient’s socio-cultural background can potentially impact optimal management and outcomes.
Demonstrated an evidence-based approach to address key issues identified in the case study.
Formulates a comprehensive but tailored approach to disorder management.
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[order_calculator]This paper must have a thesis. The question asked for this Prompt is “How easily do we deceive ourselves” All of the authors have struggled against our human tendency to see what we want to see, to believe what we want to believe, to value what we’ve been taught is valuable. These writers work hard to reach beyond the teachings of home and culture to say something real. Yet, all of us are bound by our upbringing; we know who we are because of how we’ve been raised and what we’ve been taught. To what degree, then, are we influenced by these authors who have managed to break through what is familiar in order to travel in unknown territory so they may provide us with a viewpoint that may not coincide with our own? Is it natural to reject what doesn’t fit with our individual worldview? For this prompt, consider support from works whose authors or characters show the struggle to separate truth from falsehood, idealism from reality and self-delusion from true self. This prompt focuses on the risk involved in seeking the truth. The works that can be used for this paper are Sonny’s Blues, Native Son, Metamorphosis or Battle Royal. 2 works must be used.
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[order_calculator]1. Read the following chapters:
•Chapter 3: Delivering Nursing Care (Sullivan Textbook)
•Chapter 4: Leading, Managing, Following (Sullivan Textbook)
•Chapter 9: The Nurse as Leader and Manager (Blais & Hayes Textbook)
•Chapter 16: Technology and Informatics (Blais & Hayes Textbook)
2. Create a group wiki page for nursing care delivery system/model(Team Nursing). Relate the type of leadership style involve in the different nursing care delivery system.
3. Include an introduction, specific sections for each nursing care delivery models, and a conclusion in your group’s wiki page.
4. Citations must be found in the text of the wiki. List of references must be found at the end of the group’s wiki page. APA format must be followed.
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