Burberry case

Group Report

Read the Burberry case provided on blackboard and answer the following questions:

1. Compare Burberry’s market position relative to that of its competitors, including Polo,

Coach, Armani, and Gucci. Is Burberry’s competitive position sustainable over the long-
term? Why or why not?

2. Because demand tends to be unpredictable in the world of fashion, the fashion business

is inherently risky. In this context, consider the various changes Bravo made upon her

arrival at Burberry. To what extent have these changes increased or decreased Burberry’s

risk profile.

3. In your opinion who is the target customer of Burberry, please justify your answer.

4. Bravo’s team is currently juggling a lot of things, including multiple brands (Prorsum,

London, Blue and Black, Thomas Burberry), multiple collections (womenswear,

menswear, accessories), multiple channels (wholesale, retail – including flagship

and company-owned stores), and multiple licensees. What is the role of each of these

elements in Burberry’s overall business model? For example, what is the role of each

of the sub-brands? What is the role of the company-owned stores? What is the role of

licensing?

5. The case notes that Bravo’s team has managed to elevate the overall status of the

Burberry brand. How has it managed to accomplish this?

Submission: 25th

Maximum Limit: 4000-5000 words

May

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health psychology THE YMCA

Single spaced

Community-Based Health Programs

This assignment gives us an opportunity to explore area resources around various health issues, as well as assess their approach and constituency.

For this assignment, you’ll identify one community based program (off-campus) that focuses on addressing health issues. The program may focus on behavior change, changing local environments for health, or developing new health policies. The program can be through a local (city – perhaps Superior or Duluth – or county – Douglas or St. Louis) health department or a local non-profit organization. You may choose one that you already know or search the web (www.idealist.org is a great resource; see below for tips on using this site). However, not all agencies have a significant web presence so I’d also recommend talking with people in the community about resources they use or are aware of. Ideally, I’d rather you work with an agency that has a presence in your local community but I’m open to a state-wide agency, if you can make a good case for how it connects with your community.

If you are uncertain whether the agency you want to use for this paper ‘fits’ as a community based health program, feel free to ask me.

In your paper, you need to:
• Describe the purpose of the program (particularly which health issue they target or work with) and its target population
• Describe major activities or components of the program – what do they focus on around this issue (is it policy, behavior change, community change?)
• Additionally, reflect on your reactions to the program, which may be about the significance, approaches, or content of the program
o If the program provides any data around the effectiveness of their program, discuss this. How effective are they? Why are they effective? Are there opportunities for growth and development?

I am looking for thoughtfulness, critical thinking, and a clear presentation of your thoughts in writing.

While the website may be a great starting point for learning about the community health agency you are using for this assignment, you may have to visit or call the program to get some of these details. This will require giving yourself the time to visit the site and talk to someone there (and many agencies have restricted hours). Start researching your agency NOW so that you can give yourself the time to make any phone calls or site visits that you need to do. If you speak to an employee, volunteer, or client of the agency please remember that you are doing so as a student representative of the University of Wisconsin – Superior; be polite, professional, respectful of their time and effort, and thank them, sincerely, for the time they have afforded you.

If you are using www.idealist.org to find a community agency:
• Select ‘Organizations’ from the tabs at the top of the screen
• For searching, use the city name that you would like to search (if you enter zip code, it will be too narrow of a search – a city may have multiple zip codes in it)
• Please note: this site lists ALL types of organizations – you’ll then need to review them to see if they have a focus on health issues

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Academics

Your argument should be a sincere attempt to persuade those who disagree or who are undecided to take your position. Be sure that your argument has a strong thesis and is well organized.
Make effective use of the rhetorical appeals we have been studying this semester:
Logos: Make sure your arguments are logically sound. Point out the logical fallacies, if any, used by the opposition.
Ethos: Carefully manage your Ethos by your tone and by demonstrating the knowledge you have acquired via laborious research. Back your assertions with research and documentation. Use the credibility of experts by integrating their work into your argument.
Pathos: Appeal to the values held by your audience.
Although, I want you to have these rhetorical elements, this is the not usually the best way to organize the paper. Also, engage the opposition and participate in the larger conversation surrounding the issue by using techniques like counter arguments and concessions. Your argument should be in MLA format (not counting your works cited page of course).

The grade scale for this paper will be as follows:
Introduction-5 points
Conclusion-5 points
Organization-10 points (Two of the effective organizational structures we looked in class were the traditional thesis and the delayed thesis)
Effective use of the Rhetorical Appeals-15 points
Argument speaks to the larger debate or context (use of counter argument/concession/history of debate)-10 points
Argument effectively integrates sources (includes proper MLA citation)-5 points

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Capital Punishment

A proper MLA-style heading with no extra spacing and with an original title.

-An opening statement that succinctly states the audience and genre of the argument you’re planning.

-The opening paragraph as a whole will elaborate on the rhetorical situation.

-Body paragraphs that describe the choices in appeals you make. For example, you might write one or several paragraphs describing your decision to include on logos, the effect of this on your specific audience, and the ways you will achieve that appeal. These body paragraphs should both explain your plan and rhetorically analyze your plan.

-A paragraph reflecting on the ways this planned argument builds on the skills you’ve learned in the course. Do you feel that you are more able to persuade than you were at the beginning of the semester? Are there skills you did not acquire, but wish you had? How does thinking about the rhetorical situation change your understanding of a piece of rhetoric? Use these paragraphs to conclude the paper.

-One-inch margins, and no added space between paragraphs

-12 point “standard” font

-4 pages total

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Use the space to write an essay that is no more than two typewritten pages: describing why you want to obtain a master’s degree at California Lutheran University. This essay should cover significant influences and events which have developed your present values and approach to life Include ways in which these factors may contribute to your preparation for a psychology profession. Also include your personal interest, goals and professional objectives.

Use the space to write an essay that is no more than two typewritten pages:
describing why you want to obtain a master’s degree at California Lutheran University. This essay should cover significant influences and events which have developed your present values and approach to life Include ways in which these factors may contribute to your preparation for a psychology profession. Also include your personal interest, goals and professional objectives.

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One page written report on a jazz artist. I

One page written report on a jazz artist. It must be typed and double spaced and have two references(one internet and one print source). Correct spellings and proper use of grammar is expected. No substitutions.

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Philosophy Final Paper

Determine a reasonable “pro” and “con” position for each issue.
State the pro position in the form of a thesis statement .
To the best of your ability, develop an argument for the pro position. Note that you personally may disagree with this position; the challenge is to find the best argument possible here.
Consider at least two possible objections to the pro argument, or a possible counterargument to the pro position. Thus you will be coming up with either a refutation argument, in which you show that there is a flaw in the original argument (false premise(s), failure of premises to support conclusion, etc.) or a counterargument, in which you come up with a new argument that defend a claim that is counter to the conclusion of the original argument.
Respond to each objection or counterargument in reasserting the pro position.
Re-state the pro thesis in an expanded form (i.e., in a way that takes account of what has just been argued and considered).
Now state the con position in the form of a thesis statement.
To the best of your ability, develop an argument for the con position. Regardless of where you stand personally on the issue, you should be able to present arguments for both sides.
Consider at least two possible objections to the con argument, or a possible counterargument to the con position.
Respond to each objection or counterargument in reasserting the con position.
Re-state the con thesis in an expanded form (i.e., in a way that takes account of what has just been argued and considered).
Finally, critically analyze and evaluate the arguments for both sides of the issue and determine which side has the better argument and say why. If you think both sides have equally good arguments or equally bad arguments, explain why.
You will be constructing these three sections for each of the three issues you have selected. Each three-section issue treatment (pro argument/con argument/critical analysis & evaluation) should be a minimum of around 500 words, for a word-count minimum of 1500 words for the entire assignment. You may exceed the minimum by up to 1000 words, for a word-count maximum of 2500 words.

In each issue treatment, you should cite at least two outside sources and have at least two citations from material in the course text, for a total of at least six internal citations from the course text and at least six internal citations from outside sources (they may be in electronic or printed format). The number of sources listed in your works cited will vary, depending on which material from the course text you use (read below). In your works cited or list of references, list each different author/source you cite in alphabetical order. Note that in addition to Wolff’s commentary, our course text includes excerpts from original works of various authors (mostly from the philosophers we are studying) as well as short articles by various authors in the “Contemporary Application” sections at the end of each chapter. So for your internal citations from the course text, if you are using material from Wolff’s commentary, you will cite Wolff as the author. If you are using material from one of the original excerpts, for example, from Hume, then you will cite Hume in the internal citation in the following way: “That idea of red, which we form in the dark, and that impression, which strikes our eyes in sunshine, differ only in degree, not in nature” (Hume, qtd. in Wolff 63). If you are citing an author of one of the Contemporary Application articles, just cite that author in the internal citation and include the author as a separate listing in your works cited. Let’s say you included the following quote from Richard Feigen’s article, appended to Chapter 7, “The Art Factory and the Death of the Connoisseur.” Your internal citation should appear as follows: “Once we accept that the artist’s hand is no longer necessary, only his idea, it’s a short leap to market the concept that beauty is not only no longer essential, it can even be turned into a dirty, ‘elitist’ word” (Feigen 299). And then,in your works cited, include the author in a separate listing as follows: Feigen, Richard. “The Art Factory and the Death of the Connoisseur.” About Philosophy. 11th ed. Robert Paul Wolff. Upper Saddle River, NJ: Pearson. 2012. 299. You should list the Wolff text in the works cited only once for all other uses of that text. So, there will be at least twelve internal citations, but the number of sources listed in your works cited will vary depending on how you use the course text. There is no upper limit on the number of sources you may cite.

Please note that Wikipedia will not be accepted as one of these sources. Be sure to follow proper documentation format using MLA, APA, or Chicago style. Remember to cite all of your sources within the text as well listing them in your works cited or references page, whether you mention them in your text or include their names in parenthetical citations. Only sources that you actually cite within the paper should appear on the list of sources or references. Don’t include other sources that you read or consulted in preparation for writing the paper unless you actually used them in the paper.

Ideally, a formal paper or set of argumentative essays like this should be in the third-person voice [“one, he, her, it, they”] (and never in the second-person voice [“you”]). However, you may use the first-person voice [“I, we”] if what you want to say demands it; for example, you may want to bring in personal experience as part of your evidence or commentary. But overall, try to maintain a third-person voice.

This assignment is laid out so as to help you understand the particular structure of a philosophy paper. You will be following the structure of an argumentative essay; remember that this is not a report that simply presents information on a topic, nor is it a narrative essay. What you are doing when you write a philosophy paper is, primarily, asserting a claim (which typically states your own position) on an issue or topic, showing why you think the claim is true, and defending this claim against possible opposition. Therefore, each of the three issue treatments for this assignment should have all of the following elements:
THESIS (this is an original statement that is specific, significant, and presents a clear position on the issue or topic at hand.)
ANALYSIS and EXPLANATION of the THESIS SUPPORTING ARGUMENTS (This is the “meat” of the paper.)
OBJECTIONS to the THESIS (This is a good place to use your source material. You may even come up with your own objections.)
RESPONSE/REPLIES to the OBJECTIONS (Never leave an objection or opposing argument unanswered.)
SUMMATIVE CRITICAL ANALYSIS and EVALUATION.
There is much more information on all of this in the document “How to Write a Philosophy Paper” located in the Final Paper unit and also in the Appendix of the course text (see below*). Please consult the RUBRIC FOR WRITTEN ASSIGNMENTS for the grading criteria that will be used to assign grades to written work in the course. You should also consult the RUBRIC FOR CRITIQUES AND PHILOSOPHY RESEARCH PAPERS for more detailed criteria.

As noted above, your essay should make reference to at least six sources outside the course textbook; the sources may be in electronic or printed form. You might search for information that supports the pro and con positions in philosophical articles or books (or writing in other related fields). There are also many websites that publish online articles that would be acceptable. You may want to find a source that helps you explain or illustrate something you refer to (such as a particular religion or cultural practice); you should also look for the opinions of experts on the issues in question. Please note that Websites like Wikipedia or other Web pages such as those containing online encyclopedias or general reference sites are not acceptable sources for fulfilling this requirement. You may, of course, use and cite such general Websites as references, but you must have at least six outside sources that are legitimate published articles or books.

*Please note that the course text has an excellent section in the Appendix on how to write a philosophy paper. Each part of the paper (see the bullet points above) is described and explained. The author has also provided a sample student paper that was submitted in a course just like this one: Wolff presents the paper, which has a host of problems but also some interesting ideas, just as it was submitted, then he goes through and shows how the first attempt could be reconstructed into a much better philosophy paper. Even if you feel confident about your writing abilities, it would be well worth your time to review this material (starting on p. 345 of About Philosophy, 11th ed.).

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Satirical Essay

Satirical Essay modeled after Jonathan Swift’s “A Modest Proposal.”

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