Category: Essays

The impact of online advertising on consumer behaviour

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

In the Subject outline the teacher advised that the major communication assignment for MKTG 7028 Marketing Communication had three elements totalling 40%. The first element being the Communication brief worth 10% which would be assessed on an individual basis.
Each work group has now started on pulling together the background material to put together a professional brief. The brief to will need to be completed in class by Wednesday 26th March (and I will attach a copy of it)
The requirement for this exercise as follows: Each student should submit by 4.00PM Monday 30 March on Wattle.
1. A copy of your groups final executive summary. 2-3 pages ( I will also attach this one. There might still be some chafes that we are doing as a group. In case of changes, I will submit straight away the new document)
2. Each student should find and describe a communication brief from any other source, eg. On line reference, another organisation, another academic source. ( this is the big part that I would like you to take care of. Basically the more the brief is bad, the better. The idea is to put in evidence where the found brief hasn’t followed the theory of a good brief)
3. Describe how the in process of writing the brief worked in your group. What could have improved the exercise ( I would also need this question to be answered by the writer. Basically just put in a nice way that the group worked well together, meeting regularly and coming out with the brief I will attach)
4. Do you think that the material in your groups brief will be adequate to fully inform the communication agency? If not what else would be needed. ( The writer could analyse our brief and point out the parts were we could have done better.)
This whole assignment should be no more that 1500 words plus appendixes ( I putted 825-900 because the rest of the words come from the executive summary that we already did. So basically 825-900 words to answer questions 2,3,4).

A pass will be of a competent description of the executive summary and supporting brief. It will contain and how it was constructed and problems encountered in gathering and filtering the data.
A credit will be an above average description of the brief as above and some discussion of the additional effort the individual student put in to the task to ensure it was professional.
A Distinction will have all of the above and demonstrate a professional level of analysis of the process the research required and sources used to construct the brief.
A HD will be an exceptional analysis of the communication problem, and translation of that into a useful set of communication objectives and budget. The student should provide evidence of wider reading and how students worked together as a team. Finally it should have recommendations on how the brief could have been done more effectively

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

As a business consultant who has been engaged by a client from a multinational company to consider how to empower individual employees’ in both high power distance culture (China) and low power distance cultures (Australia). Write a business report to discuss the potential issues between high power distance culture (Australia) and low power distance culture by using culture theories and real life examples, and then write a recommendation for overcome the issues ( must related to organizational culture, teamwork or communication)

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

INTRODUCTION TO THE HUMANITIES II: DRAMA, POETRY, AND NARRATIVE

Module 9—Narrative: Walker
Recreating identity: Walker, The Color Purple

Explain and illustrate the uses of symbolism used by each of the writers in the narrative module. How does the symbolism reflect each main character’s struggle with society?
Briefly discuss at least one dramatic character’s and one poet’s struggle with society. (In other words, connect the struggles you have seen in narrative fiction with those in the work of dramatists and poets.)
In the conclusion to this paper, discuss how each genre you have studied allows a writer to express his or her themes in a different and powerful way

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

Please read the posted articles.

1. From a women’s health standpoint, what are our professional roles as nurses in dealing with the current trends in sexuality?

2. Jersey Shore was one of the #1 TV show for young people between the ages of 12-34 with 4.8 million people tuning in at the height of its run. If you haven’t seen this show, please click on the following youtube link for a 21/2 minute trailer of the "Jersey Shore" experience. You will be prompted to open a new window.

https://www.tv.com/watch-the-official-trailer-for-jersey-shore-season-3/story/24820.html Afterwards, please comment on the relevance of this exercise on Women’s Health.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

Discussion Board Forum reply to students? threads. This is not simply
an agreement or disagreement with the thread, but it should analyze ideas and
include academic research to support the analysis.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

Step 1 of Coursework
Now that you have chosen your target company and completed Lecture 1, as well as the tutorial for the lecture, you can start your coursework.
The first method that we will use in the valuation of our target company is called Valuation Multiples (or method of comparables or “comps”). You may want to refer to the chapter in the recommended textbook on Valuing Stocks.
In line with the above and as advised during the tutorial class, you will now need to choose benchmark companies in the same industry as your target company. I do not need to approve your choice of benchmarks. While you may decide to use all firms in the industry, it is acceptable to restrict the number of benchmarks to three.
For all the companies (your target company and its benchmarks) you will need to calculate and discuss the following ratios:
• Price-earnings ratio (remember the example in the tutorial class)
• Enterprise Value to Sales ratio
• Enterprise Value go EBITDA ratio
• EBITDA to Sales ratio

Target company: HR Owen
http://uk.finance.yahoo.com/q?s=HRO.L

Benchmark companies:
1. Jardine Cycle & Carriage Ltd
http://www.reuters.com/finance/stocks/overview?symbol=JCYC.SI
2. Pendragon PLC
http://www.pendragonplc.com/investors/share_price/
3. Vertu Motors
http://shares.telegraph.co.uk/fundamentals/?epic=VTU

You will need to use the ratios calculated for the benchmarks to come up with your first (basic) valuation of your target company. You should refer to the chapter in the recommended textbook on Valuation and Financial Modelling: A Case Study.
Remember, while the coursework may be challenging, my emphasis when making your report will be on how reasonable your assumptions and figures are. Firm valuation is not a science. If it were the government of UK will get not the valuation of Royal Mail Plc seemingly wrong.
Note that this step accounts for 20% the marks attached to the coursework.

Step 2 of Coursework
Now that you have an idea of the value of your target company, by completing Step 1 of your coursework, our objective in Step 2 is to understand the company and its environment better. The purpose of this knowledge is to be able to improve and justify the valuation of the company.
Therefore, in Step 2, you will need to do a SWOT analysis (strength, weakness, opportunities and threats) of the company. Issues that you may want to cover include:
• The company’s market position (relative to its competitors)
• Business Model (how sound is it?)
• An assessment of the company’s sources of inputs and finance
• Risk management systems/corporate governance mechanisms in place (you may want to compare this with the requirements for listed companies on the London Stock Exchange, available on the Exchange’s website)
• Financial Performance (look at the liquidity/working capital position, profitability, gearing etc. What can you improve to generate synergy?
• Expansion potential
• Strong franchise value- this is the best source of growth. Does your target company have one it’s probably not maximising?
• Management team- poor management team is generally a motivation for takeover. There are ratios to calculate management efficiency, e.g. cost-to-income

NB: You do not need to cover all the listed issues in the report of the coursework. However, it is important to note that in practice your valuation should incorporate your judgement on these issues.

Other issues
Some of you have asked me if you need to show the formulas for your calculations. I need the figures used but not the formulas. You may want to send all formulas to the appendix (in which case I may not read them). Also, if you have used a spreadsheet to complete your coursework, you may want to include this when submitting.
In addition, students have raised the question regarding the interpretation of derived figures. You will need to read materials on ratio analysis, a topic I believe you should have taken. You may also consult the relevant chapters of BD textbook.
This step of your coursework is 20%
With the calculations (computations) going to the appendix, I expect that you limit the discussion of your results in the step to 800 words.

Step 3 of Coursework
This step of your coursework carries 50% of the total mark (i.e. 50% of the 30% allocated to the coursework).
In this step you are required to come up with a business plan for your target company as well as a valuation of the company. In coming up with a business plan you should look at the operations, investments and capital structure of your target company with the aim of assessing its potential for improvements and future growth. This plan must project the synergy post-acquisition. You will be coming up with a number of reasonable assumptions at this stage. These assumptions should be justified on the basis of past performance and position of the target company (strength and weaknesses of the income statements and the balance sheet).

In line with the BD text (Chapter 19- Valuation and Financial Modelling), please provide necessary calculations regarding operational improvements, capital expenditure and capital structure. You will then need to build a financial model of free cash flow. You need not forecast the balance sheet or the cash flow statement. You may also want to skip improvements in working capital management, as we have not treated this topic- the value of “increase in working capital” would be zero in this case.

It is important to note that your forecast of free cash flow should include two parts:
• Forecast over the short-term horizon ( Year 1-5, where Year 0 is assumed to be 2012 or 2013, the year for which the latest financial data is available)
• The terminal value – assume that free cash flow at the end of Year 5 will grow at a constant from Year 6 to infinity. You will need to justify the growth rate that you choose.
To be able to get the value of the company target company, discount the free cash flows at the company’s cost of capital. Therefore, I require you to calculate the weighted average cost of capital (10 marks). You should derive the cost of equity using CAPM. Please note for this, you do not need to follow BD in calculating unlevered beta (as we did not treat this in class). Simply use the beta value you have sourced (e.g. from Bloomberg or Financial Times). You will need to source the risk free rate (use yield on UK Treasury bill). However, assume that the market risk premium is 5%. Calculate the cost of debt as interest payment divided by long-term debt (i.e. do not include short-term capital in your calculation). You can get the corporate tax rates in the UK by following this link: http://www.hmrc.gov.uk/rates/corp.htm.

It is important that you pay attention to the terminal value as it accounts for a greater proportion of the value of the company. Very few of the best papers last year got this right. To recount what I said in class, to get the terminal value at the end of Year 5 (which is the beginning of Year 6) use the formulae for the present value of growing perpetuity. However, because we need the present value in Year 0, you will then need to discount back to Year 0, where “n” in your discounting formulae equals 5.
Therefore, the value of the target at Year 0 is the addition of the present value of cash flows (Year 1-5) and the present value of the terminal value. If you divide this by the number of shares in issue, you will get the intrinsic value per share (30 marks).

Remember the value you established in the Step 1? We need it in Step 3. To arrive at a value of the firm, we will need to find the weighted average of the value from Step 1 and the value from Step 3. In practice, we normally attach a greater weight to the value derived using the discounted cash flow method (Step 3).
You can now compare your final value of the firm with what the market says (i.e. market price per share). Is your company undervalued? That is market price per share is lower than your calculated value of the company- a good justification to recommend a takeover (10 marks)

Please allocate between 1000 words to the discussion of this part of your coursework. You may want to transfer all tables and calculations to the appendix section of your work.

Our final step would be the structure that I will require when presenting your report.

Please follow the guideline below in presenting your coursework report. (10marks)

Executive Summary
Review of UK and Global Economy (Re: Step 2 of Coursework)
Review of Target Company Sector (Re: Step 2 of Coursework)
Company Information (Re: Step 2 of Coursework)
Preliminary Valuation: Assumptions, Results, and Discussion (Re: Step 1 of Coursework)
Valuation: Assumptions, Results, and Discussion (Re: Step 3 of Coursework)
Sensitivity Analysis (Optional)
Recommendations and Conclusion
• Buy?
• At what price?
o e.g. average of results using the various valuation methods
o remember this is not an NPV coursework
• Any other issues
o e.g. limitations of your method

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

Your term two written assignment will be an essay selected from the titles below and must comply with the general instructions
for the submission of assignments. It must be submitted on the date as stated in the course calendar. Failure to comply with this
instruction may result in a grade of zero.

Your essay should be a maximum of 2000 words in length (excluding tables and diagrams). Please note that your assignment will
be down-graded for excessive quoting, the absence of a bibliography, and unreasonable length. You should use Macroeconomic
analysis when addressing these questions. NB this is not group work. If your work looks like someone else?s, we WILL
SUSPECT plagiarism which, if found to be the case, may result in an automatic failure of the YEAR.

We will endeavour to turn around assignments in quick time. However, we are concerned not to give those who have submission
date extensions an advantage in seeing comments on marked scripts before submitting theirs so this may influence when we
return scripts.

1. Using illustrative examples, assess the use and usefulness of conventional and unconventional monetary policy
instruments in the pursuit of macroeconomic goals.
Financial Update 13/14 Monetary Policy Instruments
FT Forward guidance only works if you do it right July 7, 2013 3:15 pm
FT European central bankers learn harsh lesson from Federal Reserve July 5, 2013 8:32 pm
FT We are all forward guiders now July 4, 2013 5:09 pm by Gavyn Davies

2. Examine the implications of the UK experiencing stable output.
Financial Update 13/14 Output Gap

3. Assess why bond yields might rise on the news of a more robust US economy.
Financial Update 13/14 Output Gap
FT US bond yields soar on robust jobs growth as QE tapering expected July 5, 2013 7:01 pm
FT The Long View: ECB comes to the market?s rescue again July 5, 2013 2:01 pm

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

• Introduction: This should catch the reader’s attention with interesting facts and supporting sources and include the purpose statement of the paper. This should be no more than one or two paragraphs.
• Community:PLEASE USE New YORK CITY/ Manhattan Identify the community by name that you will be using for this paper and provide a brief, general description of the community. This should be one or two paragraphs.
• Demographic and epidemiological data: Compile a range of demographic (population description) and epidemiological (causes of health problems and death) data for your community by examining census reports, vital statistic reports, city records, morbidity and mortality reports, and other agency sources. Using these data, describe the community and the problem. Compare your community data to state or national data. This comparison will help to identify a community health problem specific to your community. A summary of these data should be no more than one page.

Problem: Using the assessment data, identify the problem that you consider to be a priority concern. Provide a rationale for your choice and relate your choice to one of the Healthy People 2020 specific numbered objectives. Healthy People objectives are located within a topic area under the Objectives page. Your rationale should also include why this is specifically a problem in your community. This should be no more than three paragraphs. Include support of your rationale with at least two scholarly sources such as professional journal articles related to your problem.
• Summary: The summary paragraph of your paper should include a statement about the problem, the population at risk for this problem, and the major direct or indirect factors that contribute to this problem. This information should be no more than one or two paragraphs.
• Reference page: All references cited within the paper should be included on a separate References page.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]

This essay is going to be a 3 pages interpretation of my chosen page of Maus(by Art Spiegelman). I will upload a exploratory writing on the page I chose so you can use it as reference. I will upload the chosen page as well. Please DON’T choose another page to write since I have done and turned in work about it. The more detailed instruction of the essay will be uploaded, please check carefully. You can gather evidence from both volumes of Maus, however, no outside sources allowed.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]