This coursework is divided into two sections the main report and the list of appendices the report must be no more than 3500 words and the appendices 2000.
*This is about writing a business plan of opening a new coffee shop called Najran Coffee Shop to be situated in Liverpool city centre in the UK. The coffee shop will focus on selling beverages the normal coffees and coffees from other countries such as chinese tea, turkish coffee and arabic coffee also there will be food available in the store.
*There will be an example uploaded of a business plan from last year student that got around 70%. also i’ll upload some useful sources that will help you during writing the report and if i foun other sources i’ll send them to you later.
*The example has not include the appendices as too much of this information could be directly copied in to reports by the students, but at the end of the report is a list of the appendices that were included and should act as a good guide for what is expected in the report.
You should use this example as a guide for the format of the report and not copy any work or references.
*The proforma of the report MUST be as follows:
Section 1
Executive summary
? Business name and description
? Briefly describe what follows
Section 2
The business and its management
? Mission
? Objectives (short and long term)
? Activities: how you will achieve your objectives
? The management team: skills required and where and how you will ensure your team has the necessary skills
? Advantages and disadvantages of the options and describe and explain your choice of legal structure
Section 3
The product or services
? Product or service description
? Readiness for market
? Describe features of your product and benefits to your customer
? Comparison with competition and description of how your product or service is different
? Product life cycle
Section 4
Market and competitors
? Overview of primary and secondary research undertaken with clear justification for your research design
? Customer needs
? Market segments, size and growth
? Short term and long term market projections, using models to undertake trend analysis
? Competitor analysis, applying appropriate models and identification of USP
Section 5
Competitive business strategy
? Suppliers and costs
? Pricing policy
? Advertising and promotional plan (SMART action plan)
? Consideration of place and appropriate distribution channels
? Market share projection
? Appraisal of factors effecting strategy, using models such as: SWOT, PESTLE.
Section 6
Operations
? Staffing requirements
? Quality control of products / services and business processes
? Policies and procedures required to ensure compliance and potential best practices
Section 7
Forecasts and financial data
? Sales forecast
? Cash flow forecast
? Projected profit and loss account
? Projected balance sheet
? Break even analysis
? Assumptions underpinning forecasts
? Sensitivity analysis
? Financing requirements
General
? Logical structure
? Coherent, clear and concise content
? Clearly labelled and well-presented appendix
? Appropriate presentation and referencing
*these are a recommended text books to be used in the report:
1- Barrow, D., Barrow, P. & Brown, R (2012), The Business Plan Workbook, Kogan Page Ltd ISBN 0749464615
2- Mullins, J W, (2010), The Business Road Test, FT/Prentice Hall, ISBN 027373279X
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]