Category: Essays

Global Marketing 2013/14

Using the Assignment 1 submission, write a marketing plan for establishing Ellen’s Stardust diner in London West End.

You may follow the structure given in Table 1 below for your Marketing Plan.

Table 1:Marketing Plan structure. Elements
Description

Executive Summary: Your summary should summarise the key components of your marketing plan. Think of it as a quick reference tool that you can refer to at any time to keep your goals on track.

Background Analysis:
The background analysis section should detail the opportunities and challenges that your business has encountered along the way. This will help you to define your business’s capabilities and opportunities within the market. It will also play a key role in helping you to meet your customers’ needs. PESTEL and SWOT analysis, microenvironment analysis. Summarise your search from Assignment 1 here.

Marketing Objectives: Be specific about what it is that you want your marketing plan to accomplish. Your objectives may be financial, with a goal to increase sales, or marketing focused to build awareness of your product or service. The most effective (and accountable) way to define your marketing objectives is to follow the ‘SMART’ acronym (Specific, Measurable, Achievable, Realistic and Timely)

Marketing Strategy: An effective marketing strategy will help you to define the overall direction for your marketing program. It will also detail how you are going to bring your products and services to market in ways that will satisfy your customers. This section needs to include the market entry mode for Ellen’s Stardust.
Consider the marketing mix and how it should be adapted (or not) to the new market.

Marketing Mix: The elements that make up your marketing strategy are often referred to as the marketing mix. In this case your mix will include the 7 P’s of marketing – product (or service), pricing, position, promotion, people, process and physical environment.

Actions Plans and Budgets: Strategies and marketing goals are theoretical objectives. It’s your action plans and budgets that will bring them to life. Your action plans and budgets are your key tools for implementation. To ensure that they are successful they should be detailed, definitive and revisited regularly. Try to find out how much it will cost to realise your marketing plan. There is no budget limitations, but you need to quote costs for as many ‘items’ in your plan as possible (e.g.: how much will it cost to use magazine advertisements).

Organisational implications: Organisational implications are often overlooked when business owners tackle a marketing plan. For example, if your goal is to increase your customer base by 15% and therefore your staff by 10% – will you be able to house them in your current offices? Could you outsource some tasks? It is important to consider and document these decisions in your plan.

Contingencies: All marketing plans should remain flexible and adjustable as you are often working with assumptions. The more planning you do, the better you will become at predicting.

Evaluation and monitoring: strategies To ensure ongoing improvement it is critical to control and measure the results of your planned marketing activities. Whatever method or technology you choose to use – formal methods of evaluation and monitoring will help you to understand the effectiveness of your marketing and return on investment.
Supporting documentation: Use this section of the marketing plan to reference and attach documents supporting the claims or assumptions made within the marketing plan.
Adapted from: http://www.business.vic.gov.au/operating-a-business/developing-your-business/marketing/marketing-plan
Important notice
•Using the Assignment 1 submission, write a marketing plan for establishing Ellen’s Stardust diner in London West End.
(Which i will send you based upon the ellen’s stardust diner)

•I need proper harvard referencing, it has to be proper detailed reference and everything.

•All the information for this assignment is given above

•It must be in depth

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Visit the Tech Republic website listed below:
[https://www.techrepublic.com/blog/tech-manager/why-critical-path-is-critical-to-project-management/2039]
(Note: If you don’t find anything on the site, Type and Read the article: "Why critical path is critical to project management")
There are several additional topics on Critical path (type Critical Path and you’ll find them). Please read them and answer the questions below.
QUESTIONS:
– Which of the articles gave what you believe to be the most value in relationship to critical path?
Explain why.
– Based on what you have read in the articles do you see a relevant critical path for your project forming, if so explain what it might look like and roughly how many tasks will your project include?
– Will all of your critical tasks be deemed critical and will they potentially have dependencies?
Explain.
NOTE:
{I will upload the project documents, in order to assist you in answering the questions above}
Also if possible read about Critical Path from the textbook below:
Project Management: Achieving Competitive Advantage (3rd Edition)
Author: Jeffery K. Pinto
Pages 528
ISBN13: 9780132664158
Category: Project Management

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This paper is about how the students can volunteer hours on non-clinical days to gain experience. This is a mutually beneficial by helping to add staff to the floor and the students more hand on experience for extra credit or resumes. 1) How will it help the patients. 2) What can the students get out of volunteer at the nursing home. 3) How can we make it happen or how can we proposal this to the nursing home.

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Write a 1,400- word paper on how a topic becomes a policy. In your paper, include the following information:

• Evaluation stage
• Analysis stage
• Revision stage
• Describe the purpose and methodologies process for evaluating and revising a public policy.

Cite a minimum of three references.
Format your paper consistent with APA guidelines.

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Discuss the problems and implications of emerging diseases(Community-Asssociated Methicillin-Resistant Staphylococcus Aureus, Multidrug-resistant tuberculosis, and severe acute respiratory tract syndrome)."

Please use sources that can be found online like CDC and Mayo Clinic Please sources that are updated and not more than 3 years old. Please use sources that are USA based or from US health government and peer reviewed. APA forma

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research paper for foundations of public adminstration grad level course, discuss 3 concepts (1. george washington bridge scandal 2. military whistleblowers –i.e. ed snowden & bradley manning– 3. sexual assualt problem in the military) describe why i feel the concepts are important, analysis should include references from course material, and/or other research findings that support my position. textbook references that must be used: 1. classics of public administration by shafritz, hyde ISBN: 978-1-111-34274-6 2. introducing public admin by shafritz, russell, borick ISBN: 978-0-205-85589-6

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Reading Guide Questions for Module 2
Instructions

Reading Guide Questions are meant to show that you have carefully read the assigned readings and understand what you have read. The length of the responses will vary. Sometimes a simple definition or list is all that is required. Other times a more substantial response is needed. You should be able to tell by the nature of the question itself. Always write in complete and grammatically correct sentences. Points will be deducted for incomplete answers. Please spell check and proof read before submitting your responses. For those who need help with writing, recourse to SU’s tutorial aids outlined in the syllabus is highly encouraged. (REMEMBER THESE ARE SHORT ANSWER) Due Thursday by 11:45pm.

1. Describe the policies of the New Deal and the Fair Deal which formed the foundation of American liberalism in the 1950s and 60s.

2. What did Arthur Schlesinger mean by a "chastised" liberalism and a "qualitative" liberalism?

3. Why did Gunnar Myrdal think the civil rights issue in America was essentially a "moral" one?

4. What were the hallmarks of JFK’s presidential campaign platform and why was his Inauguration speech so ironic in this regard?

5. How did Kennedy make clear his intentions to serve the cause of international freedom in his Inauguration speech?

6. What did Kennedy see as the critical reasons to stand strong during the Cuban missile crisis, according to his speech on October 22, 1962?

7. Why did many think that the US credibility was linked to a successful war in Vietnam?

8. What was the Truman Doctrine and what part did this play in getting the US involved in Vietnam?

9. Read Dave Baker’s recollections in Morrison and Morrison’s The Distant Drummer. How do you explain the disdain and harsh treatment that many Vietnam vets received at the hands of their fellow Americans upon their return to the US?

To send your Word document to the instructor, click on one of the links (above or below), and scroll down to the "Browse" button to attach your file. Please make sure you have saved your file as moduletwolastname (i.e. moduletwopietropaoli). You must also make a comment in the "Comments" section, but this could simply be "Here is my assignment for module one." The

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Please read the Learning Guide and Unit Assessment Guide carefully to do Event 3. I have attached all necessary documents.
Only use the documents I upload. Do not use any other sources.

Assignment Event 3. Dealing with Customer Complaints.

Scenario:
A client has been receiving regular Inspection Reports for his rental property for which your business provides management services. Your reports indicate that the tenants are maintaining the property to satisfactory standards.
The client, who lives interstate, decides to make an inspection (unannounced) of his own to the property. He finds the home in complete shambles. The fences are broken, there are several holes in the windows and the internal inspection reveals the flooring and walls are in urgent need of repair.
The client is irate and demands to know why the most recent property inspection gave the house and tenants a ?clean bill of health?. He threatens to take you to court over the incident.
Task:
Detail the procedure you would follow to deal with this customer?s complaint in accordance with the relevant legislation & office policy

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Assignment Objectives:

To develop knowledge of the important labor supply and demand concepts and demonstrate this knowledge in the assignment.

To apply knowledge of unit material in a real world context by linking relevant concepts to real world examples.

To learn to consistently integrate links (references/citations) of relevant unit material in a way that supports points 1 and 2 above. A failure to consistently cite unit material and readings will incur considerable penalties to the overall grade.

For this assignment focus on your existing or recent organisation
Please could you use the military or a government organisation

For assignment 1 students are expected to read and refer consistently to Werner & Di Simone (2012) chapters 1, 2 & 4 and readings by Freyens (2010); Luoma (2000); Nankervis et al. (2008); Roberts (2005); & Stone (2008) from eReserve.

Additional readings are also available and useful for Assignment 1 and I would encourage you to refer to these as well if they are helpful for you. These are: Haighner et al. (2013); Dubra & Gulbe (2008); Burke (2011); and Prskawetz et al. (2008).

For your chosen organisation,( Military -Government) discuss the critical factors or issues you believe are influencing labor demand.

In other words, what are the workforce changes and how do they impact on existing and future jobs? (40% of assignment). Important here to link explicitly to the models that are used for labor demand forcasting in your unit material.

You must refer to these models and show how they have assisted your arguments.

For your chosen organisation, (Military – Government) discuss the critical factors or issues that are influencing labor supply. In other words, what challenges does the organisation face in locating, attracting and hiring a labor force over the next five (5) years minimum? (40% of assignment).

Finally, what kinds of information and data would the organisation need to have access to or generate to ensure labor demands and supply are accurately understood? You must refer to unit material to guide your arguments ? Nankervis et al. (2008); and Stone (2008) are essential to include in your discussion but other readings are also relevant such as Dubre & Gulbe (2008). You must be very clear here and support your observations with examples (20% of assignment).

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-You will compare and contrast two works from two different movements/groups we have studied so far in this course (through Week 7). These are Realism, Manet and Impressionism, Post-Impressionism (including Symbolism), Die Brücke, Blue Rider, the Fauves, Cubism, Futurism, German Expressionism, Dada (Zurich, Berlin, Hannover), Soviet Constructivism, and the Bauhaus. Just don’t choose the same movement on which you wrote your first paper.(I DID MANET’S OLYMPIA) Include visual analysis and historical information. Try to find interesting and significant points of comparison/contrast.

– You can choose your works from these sources: the ARTIC museum, the ARTIC website (if the work is not on display – you can search for works related to these movements on their site), our textbook or other course readings, and works shown in lecture and available in Canvas PowerPoints.(I WILL ATTACH THE FILES)

– All papers are required to make use of at least one course text. Since this paper is longer than the first, you should try to do so more extensively and to back up your ideas with relevant information and evidence.

– Cite all sources in the text with author last name (or website name) and page number in parentheses – including course texts, museum labels, information from museum websites, etc. – and include a complete source list at the end with complete publication information.

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