Category: Essays

This is an advertising plan for the iPhone 5c. I already did the first two phases which did cover the customer’s profile and the objective for media strategy based on customer consultation. This link is a copy of what is required for the third and fourth phases which you’ll work on: http://i42.tinypic.com/4sxifk.jpg
Be creative, but please make sure to use simple words and idea’s. I’m available for and information you might need.

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Hostility TV shows and cartoons in United State of America
In recent years, television networks have come under increasing attack for the violent programs that fill their schedules. As we discussed in class, psychologists and communications experts, such as Dr. George Gerbner at the University of Pennsylvania, have formulated scales to measure the death and destruction that comes into American homes daily. Sociologists have discussed the possible effects of this situation on the viewing public. One area that is currently receiving attention is children?s television. As even a brief glance at weekly cartoon shows reveals, children are being exposed to a steady diet of violence that surpasses that of the prime-time shows their parents so eagerly watch.
Children?s cartoons have traditionally contained much violence, and this situation is something we have learned to accept as normal. Consider how much a part of our landscape the following situations are. The coyote chases the roadrunner and finds himself standing in midair over a deep chasm. For a fraction of a second he looks pathetically at the audience; then he plunges to the ground. Elmer Fudd puts his shotgun into a tree where Buggs Bunny is hiding. Buggs bends the barrel so that, when Elmer pulls the trigger, the gun discharges into his face. A dog chases Woody Woodpecker into a sawmill and, unable to stop, slides into the whirling blade of a circular saw. As the scene ends, the two halves of the dog fall to the ground with a clatter.
Where these so-called traditional cartoons depict violence as an isolated occurrence, newer cartoons portray it as a normal condition of life. Teenage Mutant Ninja Turtles is a good example of this. Every Saturday these characters battle a series of villains that seem intent upon destroying the world. Every week the plot stays essentially the same; only the participants in the combat seem to change. And every week the message to young viewers remains the same: Only by violent action can the problems of the world be confronted and solved. Neither the turtles nor their human friends ever attempt to negotiate with their enemies or to find a peaceful solution to their seemingly endless combat. It is only when the turtles use their considerable physical skills to defeat their adversaries that the status quo is restored. Oddly enough, no one is ever killed or seriously injured during all this fighting. It would seem that in an effort to avoid criticism, the producers of this show have decided to present combat as a game in which violence has no lasting effect on those involved. Ironically, these combative turtles?Michelangelo, Donatello, Raphael, and Leonardo?are named after four Renaissance artists whose work represents the highest achievement of the human spirit.
Even more shocking is the violence in G. I. Joe, a thirty-minute action cartoon that presents a daily battle between the individuals in a commando unit (the forces of good) and COBRA (the forces of evil). In this series violence and evil are ever present, threatening to overwhelm goodness and right. Each day COBRA, an organization that appears to operate freely all over the world, destroys defense installations, blows up power plants, attacks cities, or somehow challenges the ingenuity of G. I. Joe. The two sides have apparently fought to a stalemate. COBRA?s desire to rule the world is at the heart of the conflict. How COBRA started or how it is able to operate as freely as it does is never fully explained. In one episode, COBRA scientists discover a ?computer virus? that can destroy any computer in which it is placed. COBRA plans to insert this virus into all the police computers in the world to wipe out their records. The G. I. Joe commandos fight a pitched battle on the streets of Las Vegas and eventually find and destroy the virus in the computers of a resort hotel . As is the case with Teenage Mutant Ninja Turtles, human beings are never killed or seriously injured, but the young viewers of the show must know, even though it is not shown, that many people are killed when lasers explode and buildings fail.
Violence on children?s television is the rule rather than the exception. Few shows, other than those on cable or public television, attempt to go beyond the simplistic formulas that cartoons follow. As a result, children are being shown that violence is superior to reason and that conflict and threats of violent death are normal conditions for existence. In addition, because human beings never get killed in these cartoons, children are encouraged to see war and fighting as harmless. Perhaps the recently convened government commission to study violence on children?s television will help end this situation, but until it do parents will continue to shudder each time their children sit down in front of television for a morning of fun.

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Part 1: In order to secure the contract for the conference, you need to write a professional proposal document. It should include:
An overview of current thinking on ‘green’ issues in relation to the MICE sector in the form of a literature review of approximately 1500 words. This is to establish your credibility as a conference organizer.

Part 2: You have been asked to organize a conference on ‘Sustainability within National Parks’. Your client puts strong emphasis on its corporate social responsibility and wants the conference to be as ‘green’ as possible. The one-day conference will be held in Spring 2014 and is intended to attract approximately 250 people. You must have budget and you must mention what is it (for example 250 people x $100) and for what you will spend these money. It is aimed predominantly at a national Parks personnel and key stakeholders from within the National Parks, as well as leading figures from academic and commercial research establishments. Approximately 2000 words.
The main section of your report should comprise:
• Recommendations for venue/s, catering, services/suppliers
• Recommendations for keynote and supporting speakers, conference format and timetable, including ideas of themes for each session
• A well-considered luncheon menu
• Case histories/best practice which may include site visits/demonstrations
• A social event for the evening for those who wish to remain after the formal close
• Recommendations for local accommodation (at attendees’ own expense)
• Suggestions for marketing the conference to the intended audience
• Outline budget for the day with recommendation on cost of attendance
• Suggestions for use of IT throughout the entire process
• Examples of how else you could make the conference ‘green’
In each case, you should justify your choices. Remember that conferences need a ‘wow’ factor and consider what yours will be.

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Consider designing a system that needs to store information about vehicles and drivers employed by “Speedy wheels”, a delivery company. Document outlining the following:
• The reason why the system should be supported by a database, and not a file system.
• Description of at least five conceptual things- entities, that might comprise the model.
• Explanation of at least three relationships among the entities of your model.
• Description and justification for at least three attributes of each of the entities.
• Justification for the choice of the primary identifier of each entity; specifically, whether you suggest using natural or surrogate key.

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Find peer reviewed articles that discuss hospital acquired infections and its impact on hospital finances. Create an analysis of the patient care financial problem and specify the potential budget impact, interns of small or large.

Include the following:

• Provide a detailed analysis of hospital acquired infections as a financial problem
• Explain the potential budget impact of hospital acquired infections
• Describe the role of nursing in the process of analysis of the information needed for budget development.
• Include the different perspectives of the chief nurse, the nurse manager at the unit level, and the staff nurse perspectives.

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The project pulling together the variety of concept such as : theories of government, interest group lawmaking institution constitutional power and the making and the impact of public policy. for this project you will need to select a particular policy proposal to explore.you need to decide one a specific policy or law , not just a policy area.it may be a policy that has passed or one that has simply been proposed and debated within the US political structure at some point since the year 2000, this is an arbitrary cutoff date , but should help to ensure that there is plenty of information available regarding to your policy.for the policy you decide on , you must construct a concept map or mind map outlining the various facets of the policy.you are welcome to construct your map by hand on paper or with the assistance of the computer. concept map need to address the following issues:
the legal foundation of your policy , this includes the policy’s basis in the constitution the actual bills developed regarding your policy and any revelent action on the part of the governing institution to create and implement the law .
the nature of the interest group debate surrounding your policy .include both supporters and opponents and some indication of why and how the acted on this issue . political parties individual actors citizen groups PACs , bossiness association all fair game for inclusion. the actual content of Policy. the goals and out come of the policy . provide some evaluation as to whether the goal have been achieved . consider any unintended consequences either good or bad. most importantly the key benefit of a concept map is the ability to how connection between seemingly unconnected point, so your key task is to highlight the relationships between the various parts of political process :cause and effect between law and consequences , interests influences on policy contents and outcomes.each individuals will see and understand the policy environment in a sightly different fashion.your task is to illustrate your view and understanding.
YOU MUST CONSTRUCT A CONCEPT MAP OR A MIND MAP OUTLINING THE THE VARIOUS FACETS OF THE POLICY.
you must write a page discussion of your map.provide an explanation of the relationships you find in your map , why is it a relationship? how does it work.

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The financial analysis project is designed to develop your ability to (1) understand and analyze
published financial reports and (2) make a recommendation to investors regarding the financial condition of a public company.

This project can be completed entirely in Microsoft Excel. You should use Mergent Online to download the appropriate financial statements, and can include those statements in the Excel file with cell references in the formulas to guard against mathematical errors.

It is important to fully address the question being asked. When answering the questions, make sure to double-check your calculations. Be sure to include your results as well as a detailed explanation/interpretation of the information.

Any use of outside reference materials should be cited.

The bulk of your grade will be based on your ability to perform the requested analyses and provide an accurate interpretation of the results. Financial analysis includes not just the ability to obtain the correct results, but also the ability to describe and interpret what the results mean in terms of
increasing the understanding of the available data.
Primary: Starbucks (SBUX) (PICK A DIFFERENT COMPANY, THIS IS JUST AN EXAMPLE)

Competitor: Select a competitor from those identified by Mergent Online
1. Calculate the following ratios needed to assess liquidity and interpret the results. This should include the last 3 years of ratios for the company and the last 3 years of ratios for the competitor. What trends are there? (approx. 1/2 page single spaced 12 pt. in Word doc)

a. Current Ratio

b. Acid-Test (Quick) Ratio

c. Receivables Turnover

d. Inventory Turnover

e. Asset Turnover

2. Calculate the following ratios needed to assess long-term debt-paying ability and interpret the results. This should include the last 3 years of ratios for the company and the last 3 years of ratios for the competitor. What trends are there? (approx. 1/2 page single spaced 12 pt. in Word doc)

a. Times Interest Earned

b. Debt to Total Assets Ratio

c. Book Value per Share

3. Calculate the following ratios needed to assess profitability and interpret the results. This should include the last 3 years of ratios for the company and the last 3 years of ratios for the competitor. What trends are there? (approx. 1/2 page single spaced 12 pt. in Word doc)
a. Profit Margin on Sales
b. Rate of Return on Assets
c. Rate of Return on Common Stock Equity
d. Earnings per Share
e. Payout Ratio

4. Which company would you invest in? What are the reasons for your decisions? This should be

based on financial analysis and significant facts. (approx. 1 page single spaced 12 pt. in Word doc

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Answer this questions 2-3 Pages per section
Customer Loyalty:
– What does it mean to be a loyal customer in this industry?
-In this industry, how is customer loyalty defined by the firm? By the costumer?
– What is the lifetime value ($ estimate) of a loyal customer in this industry?
-What is done to encourage customer loyalty and retention in this industry?
– What is currently done to build customer relationships in this industry?
– What could be done to build customer relationships in this industry?

Service Blueprint:
– Create an actual blueprint of either
(1) a typical firm in the industry or
(2) a specific firm (in the industry) that you are familiar with
-What are the critical service encounters/moments of truths in this service?
– What is the value of blueprinting a service?
– What can a service marketer in this industry learn from this exercise?
Physical Evidence
– What role(s) does this servicescape play in this industry?
– What aspects of the servicescape significantly influence the service delivery process?
– How might the servicescape be used as a source of competitive advantage?
Speculation Section
– In general, what are strenghts/ weakness of this industry?
(Be sure to provide evidence to defend and support your opinions)
– What opportunities do you see in this industry?
– What do you think the future holds for this industry?
– What advice would you give to a person/company planning to enter this industry?

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Prior to the next cabinet meeting you must submit a report on your highest priority program. The purpose of this report is to inform me of the program within your program that ranks as the highest priority for the coming fiscal year. During this time of fiscal constraint, we must set our priorities on all programs under our administration. Please give me details on why your highest ranking program needs to maintain or increase its current budget. In your report, include necessary documentation including any supporting graphics and testimonials that you believe necessary to make your case for continued support for this program.
I look forward to seeing your report and I await your recommendations on how the federal government can continue its most critical programs in these times of economic restraint.
Sincerely yours

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Undergraduates at Emory and Oxford Colleges are offered countless opportunities to engage with the student body, the faculty, and your academic program of choice—from hands-on research to student organizations to volunteering. What are some of the programs and/or activities you would plan to get involved with on either campus, and what unique qualities will you bring to them? (250 word limit)

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