Based off the capsim simulation there are six strategies that need to be considered. As a team( Chester), you will need to discuss these strategies before you make any decisions. Each member of the team should review the strategy for his or her role. A consensus decision will be made by the team on the overall strategy for the practice round. For the first round, you will need a leader in the following roles: ( My company is Coat) Research and development, marketing, production, and finance. Answer the following questions below using the information provided in the files and other sources. For research and design, you will comment on the following (choose two): •How well did you establish the specification of the products to meet customer demand? •What level of quality and reliability—mean time between failure (MTBF)—did you build into your products? •How did you ensure that the perceived age of the product meets customer demand? •What new products did you create to meet the changing marketplace? For marketing, you will comment on the following (choose two): •Explain your rationale for how you set the price of your products in the marketplace. •What was your strategy around creating new products to meet the changing marketplace? •How well did you build customer awareness through promotion? •How effectively did you establish a sales force and distribution channels? •What was your sales forecast strategy for your products? •What was your rationale for your credit policies (accounts receivable and accounts payable)? For production, you will comment on the following (choose two): •Did you purchase machinery to automate your facilities? If so, what was your rationale? •Did you buy or sell capacity of product lines? •How did you establish you production schedule for each line? •How well did you manage the majority of the company’s fixed assets? •Did you establish your workforce complement? For finance, you will comment on the following (the team works on this and you report on two aspects): •Did you acquire capital to fund capital expansions? •Did you issue stock, short-term debt, or long-term bonds? If so, why? •Did you issue a dividend to your shareholders? Explain your rationale whether your answer was yes or no. •How well did you balance your debt portfolio? What was your strategy regarding the management of the pro forma statements? Use three references and 150 wod speaker notes on each slide
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