The executive director has come to you extremely upset because, according to the morning paper, Bill Barnes, the guest speaker for the 25th anniversary banquet that will be held this Saturday night, is suspected of soliciting sex from a student in exchange for an A grade. Mr. Barnes was teacher of the year last year. He is not an employee of BYS and the alleged incident did not take place on the property of BYS. He has been a longtime supporter of BYS and has encouraged many at risk youth to take advantage of BYS activities. Additionally, Mr. Barnes has occasionally served as coach for various teams sponsored by BYS. The student alleging sexual solicitation has repeatedly been involved in trouble at the school, including cheating on tests and smoking in the bathroom.
As you know, one of the goals of the 25th anniversary celebration is to enhance BYS’s reputation in the community. The executive director wants to continue to support Mr. Barnes, but knows that the investigation will not be complete before the banquet. She needs to decide whether or not to rescind the invitation for him to speak. She has asked you to develop a paper that:
identifies the various ethical issues and points of view,
develops a final recommendation, and
includes a step-by-step communication strategy to convey this decision to two (2) key groups of BYS constituents.
Considering the core values adhered to by BYS and using the principles of values-driven public relations, ethical codes for public relations, and any applicable group’s professional ethical standards, provide complete an analysis of the issues and your recommendation. The following outline is suggested:
APA title page
Introduction – Summarize the problem (do not simply restate)
Analysis of specific organizational values and ethics standards that suggest that the invitation should be rescinded
Analysis of specific organizational values and ethical standards that suggest the invitation should be maintained
Conclusion and recommendation for action.
Your plan for how the decision should be communicated to BYS target publics. You may want to review the tactics listed in Table 9.1 on p. 264 for ideas.
References
Your Assignment should be 5–7 pages of text, plus an APA title page and a reference page, and should be double-spaced in 12-point font. Provide appropriate citations and references in APA format. Be sure to look at the grading rubric in the Syllabus to ensure that you have covered all of the expectations for the Assignment.
Your writing should be in Standard American English and be clear, specific, and error-free.
Sources: 2 other sources including the course text reading, which is attached in the folder.
Project Assignment Tips for Success:
Tip #1. Mr. Barnes is neither a teacher nor an employee of BYS. He works for a local school that is located in the community.
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