For this assignment, you will investigate the following consumer trend.
Being Alive. Recognizing the importance of wellness, consumers embrace the concept of not only a longer but a better overall quality of life.
Plan to do research in other information sources (such as the library, talking to people, interviewing business people, contacting trade groups, surfing the net, conducting a survey, etc.) to document the trend you are given. For example, research a notable product or company that epitomize/reflects your trend, then locates quality articles that describe the latest of “what’s happening” in that industry as it reflects consumer behavior.
Evidence of the trend can be provided through any of the following: products, promotional examples, pricing, market segments, retailing, and shifts in consumer behavior that may result from marketing activities. You may also incorporate information on how the trend may be undermined by other, competing trends and/or identify how the trend is evolving or generating a new trend. Finally, you may incorporate more than one trend in your paper IF they are inter-related, e.g. cocooning with “little luxuries” is shown in the trends in home furnishings and aromatherapy environments. The paper should be no more than 3 double-spaced pages in length (not including references, or any exhibits, etc.)
Evaluation of Assignments:
Assignments will be evaluated on the following criteria: appropriate application of consumer behavior concepts, logical development of conclusions and implications, originality, and quality of the written report (including coherence, grammar, spelling and typing).
In completing both your assignments, please follow the instructions given below. Ignoring any of the rules below will lead to a deduction of 2 points as penalty for each rule:
Please:
1- Do not violate the page limit. Text must be double spaced.
2- Do not use a file cover or assignment cover. Only staple your assignment
pages. Make sure to staple your assignment, or else there will be a penalty.
3- Include a running header with your name and student number.
4- Write your name exactly as it appears on your student ID.
5- Include a title page with your names and student ID numbers.
6- Make sure to number your pages.
7- Use New Times Roman fonts number 12, 1 inch margins all around.
8- Do not leave too much white space between the two paragraphs
9- Do not use bullet points. Use complete thoughts and sentences. Violation of
this rule can result in greater marks deducted.
Assignments will have to be submitted in class as a hard copy to avoid late penalty.
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