Task: To explain and analyse the increasing popularity of cosmetic surgery among consumers in the market of your own choice. If the cosmetic surgery is not popular in the market of your choice, you will need to explain and analyse why it is not popular among the consumers.
� Please pay attention to the following
� For the purpose of this assignment, cosmetic surgery is defined as a surgery used to change a person�s appearance in order to achieve what he or she perceives as a more desirable look.
� Your explanation and analysis must be based on three lectures topics from this module. You must choose three topics from the following topics: Motivation, Perception, Attitude, identity, reference group, culture and consumer behaviour, ethnicity and social class.
� Word limit: 3,000
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