Creativity in Marketing: Choose an organization, product, service or brand you are interested in. Carefully examine and analyse the marketing and other communications of that organization, product, service or brand. Pay attention to the creativity of the communication and, as appropriate, suggest ways this could be enhanced. You should look at all the aspects of the sensory experience, verbal, visual, audio, tactile and smell.
In the appendices, you should include a short reflective account on how you think your understanding and knowledge of creativity has changed and developed over the course of this module. You should also include any visuals, storyboards, examples of ads etc., in the appendices.
There will be project surgeries on Friday 6th December for you to have one-to one time with your tutors prior to submission of your assignment.
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