Aims and Learning Outcomes
The aims and learning outcomes for this module, as stated on the module guide, are as follows:
• Students will be able to analyse acts of persuasion and identify rhetorical and instrumental approaches to persuasion
• Students will be able to identify approaches to influencing and power structures inherent in the process of influencing
• Students will be able to construct persuasive communication acts and reflect on them.
You should bear these aims and learning outcomes in mind when approaching the essay.
Essay must be 2000 words!!
I uploaded the material of the teaching sessions of the module (power point slides).May it will be helpful.
I also uploaded additional readings (PDF files) named as Bachrach and Baratz: Two Faces of Power, Franklin: "Tough on soundbites, tough on the causes of soundbites".
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