D2 Public Relations

The course is public relations-

Explain your proposed approach for conducting research necessary to develop quality deliverables and explain how the information gleaned will support your career development in marketing management. Please review the approach proposed by other students, providing objective feedback on opportunities for improvement.Interactive Responses

Course objectives

Predict changes that could have an impact on public relations practices

Assess trends and anticipate implications for future communications needs and challenges

Assess and apply major tactical-level communication tools based on overall public relations plan strategy

Describe strategic-level analysis and critical thinking

Construct public relations plans for various internal and external audiences

Explain public relations research and understand findings in order to solve an organization’s communications problems

Execute expertise in problem identification, resolution development, and implementation for communication-related issues

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