The Process of Accounting Analysis Identify and assess the key accounting policies adopted by the management reasonable or aggressive, consistent/comparative, impact on numbers Evaluate the extent of accounting flexibility Straightforward or require more judgments and estimates Determine the reporting strategy Aggressive or conservative, relative to competitors Clean audit report or history of accounting problems Management reputation: honest or cut corners Identify and assess red flags, e.g., qualified audit report, unexplained or frequent changes in accounting policies, sudden increases in inventories in comparison to sales, NI consistently higher than CFFO, pretax earnings consistently higher than taxable incomes, frequent one-time write-offs and big baths, 4th quarter adjustments, related party transactions, SPE Adjust financial statements
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