Develop a retail mix for this new idea for beats by dr.dre

We can offer personalization service online or in-store. Most of present Beats headphones have only one color on the surface and the inner material. The new service would allow customers to choose different colors of every separate parts of one headphone, to make it colorful. Also we can engrave words on the headphone as customers required just like Apple did. The engraving service could make the Beats headphone a good gift for others.

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