2. Explain the difference between customer acquisition and retention. Outline two marketing strategies that would help a company accomplish each of these two objectives. Present facts and logical arguments that support the use of each strategy for each objective. Limit your answer to 600 words. 3. Many people have strong negative reactions to pop-up, pop-behind, interstitial, and rich media ads. Write a 500-word letter to the editor of an Internet industry magazine in which you explain, from the advertiser?s viewpoint, why these ads are an effective advertising medium.
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