1. Refer to figure 4.2 ( ppt. slides). Provide one example (discuss) of a company that utilized stakeholder or societal responsibility to benefit profit responsibility. Provide one example of a company that utilized societal responsibility at the expense of stakeholder or profit responsibility. If you can’t think of a company you may discuss these topics in a general sense.
2. Consider moral philosophy and its impact on marketing strategy. How does each of the following philosophies affect targeting, advertising, products, retail locations, pricing, or other variables? Provide an example for each.
a. Moral Idealism
b. Utilitarianism
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