ENVIRONMENTAL ANALYSIS
Project:
The company/industry that will be studied by all groups is:
Industry: Retail Ice Cream
Company: Earnest Ice Cream http://www.earnesticecream.com/
Product: For the Assignment you will conduct the Environmental Scan on the Retail Store: 3992 Fraser St. Vancouver, B.C. V5V 4E4
Each group will:
? This is a Research Paper. Think hard about what that means and what should be included as you start out.
? Conduct an environmental scan using all the external forces (Chapter 2).
? The environmental scan involves collecting facts about the company/industry through primary and secondary research and including these facts in your report.
? In each section you must then explain thoroughly how you think each of the environmental factors could positively and/or negatively influence Earnest Ice Cream
5. Economic: What are the current economic conditions in BC? What are the predictions for the future? How might those predictions affect Earnest Ice Cream?
6. Regulatory: What laws/regulations could affect Earnest Ice Cream?
IV Conclusion and Summary
V Bibliography; you must include all your sources of information (APA or MLA format).
you are required to focus on point 5 and 6 only! including a conclusion. this is a group project and i only uploaded what i need to do please include a graph if possible but it does not count with the page
thank you so much
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