Assignment – Ethical Analysis
You and the executive director have been brainstorming new sources for donations for BYS generally and for the 25th anniversary celebration in particular. Some potential corporate sponsor include:
Hotels
The Department of Education
The City Department of Substance Abuse
Local real estate brokers
Various fast food restaurants
A local private university
Sports bars
The Bond family, who own a large chain of liquor stores and who are known for their philanthropy
The Catholic Archdiocese
Local book stores
Local tobacco distributors
The Video Palace, the local video hang out
From this list or other sources you can think of:
Describe two sources of donations that align with the organizational values of BYS and those of public relations marketing. Analyze how these donors will help ensure that services provided by BYS are based on ethical professional standards.
Describe two sources of donations that do not align with the organizational values of BYS and those of public relations marketing. Analyze how these donors could diminish BYS’s reputation for providing services based on ethical standards.
The following outline is suggested:
APA title page
Introduction — identification of the problem
Analysis of sources the align with values, mission, and ethical professional standards
Analysis of sources that do not align with values, mission, and ethical professional standards
Conclusion and recommendation for action
References
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