Evaluation Argument

ou can find an evaluation argument in the following places (and more):
? your textbook under “Evaluation Arguments”
? commercials that promote their product or demote other products
? reviews of music, movies, books, restaurants, etc.
? reviews of public policies or politicians or programs, etc.
? news stories that evaluate something as being positive or negative.
First, summarize the argument.
Second, explain how they use evaluation. Use the evaluation formula: X is good/bad Y because it has these characteristics of a good/bad Y. The argument you find may not directly state what category they are evaluating it as (the “Y” category) or what the criteria are for a good/bad Y, but you should be able to deduce it based on what they do tell you.
Finally, and most importantly, explain the effectiveness of this evaluation. There are many things to consider here. What is the category they are evaluating it as? Does that make sense? Do they use appropriate criteria? Will it connect with their specific audience*?
*Use information about the topic, word choice, tone, context and more to presume who their intended audience is likely to be.
Bring in a piece or two of specific evidence from your textbook chapter on evaluation argument to support your response.

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