Individual Assignment 1
Task: Go to “MPTE online – assignment articles” on the course web site. Pick one of the articles in the assignment 1 folder. Your task is to explain how the situation in the article relates to a topic in this course. For example, an article might discuss how a company is gathering or using marketing intelligence. Your assignment would outline what the company is reportedly doing and then relate this to the course content on marketing intelligence. Your assignment could potentially explain why the company is doing this in a particular way, based on the course content, and how what the company is doing is similar to, or different to, the material presented in lectures and the textbook.
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