For products and services aimed primarily at consumers, this option involves a discussion (based on reading, consumer observation, and/or interviews) of issues in consumer behavior that have implications for the success of the venture Custom Paper

For products and services aimed primarily at consumers, this option involves a discussion (based on reading, consumer observation, and/or interviews) of issues in consumer behavior that have implications for the success of the venture—e.g.,
 Consumer information search strategy  Level of category involvement in the decision making process;  Typical characteristics of the shopping occasion;  Consumer product category knowledge;  Social influence on product choice and/or selection;  Means-end associations with the product;  Consumer attitudes toward the product category and/or brands
involved (reminder: attitudes have three specific components);  Family member influences and roles; and  Situational influences relevant to the product category, target market,
and distribution channel.
For products and services aimed primarily at businesses or other organizations as end customers, this option involves a discussion (based on reading, consumer observation, and/or interviews) of issues in organizational decision making and practices(as discussed in Chapter 6 of the text) that have implications for the success of the venture—e.g.,

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