You are expected to attend and participate in all of your tutorials throughout semester. This will facilitate your learning and better prepare you for the final exam and for your future academic studies. Each non-presenting student must come prepared to each tutorial when there is a case study presentation, with a Question (and your suggested Answer to that question) based on your reading of at least one peer-reviewed academic article. This academic articles must be related to the chapter topic that the case study is from (for example, if the case study is at the end of the chapter on Economics, then you must research and read an academic article relating to an international economic issue and develop a question and answer based on your reading of that article). You must relate your academic article, question and answer to marketing (i.e. what is the influence of economics on marketing factors such as market entry, the marketing mix, etc.) Your question must not be based on the questions at the end of the case study. You must hand a hard typed copy of your Question and Answer, along with a print-out of the first page of your academic article, to your tutor at the end of each tutorial where there is a case study presentation. Please note that, under NO circumstances will late Question and Answer sheets be accepted outside of the tutorial time – no exceptions. No Q&A (including a copy of the first page of the academic article) within the tutorial = No mark. Q & A not typed = no mark (handwritten Q&As will NOT be marked). Q&As will not be accepted through email. Please note that the Q&A is an individual effort.
You must include a hard copy of the first page of each of your academic articles (this should show the Abstract, author name(s), date (year), article title, journal name, no. issue and page no’s) with your Q&As. Each student must submit 5 x Q&As during semester.
Marks for the weekly Q&As will be awarded based on the following:
1 academic article = a maximum of 2 marks
2 academic articles = a maximum of 2.5 marks
3 or more academic articles = a maximum of 3 marks
If the quality of the Q&As is poor, at least 0.5 marks will be deduced from the above. For students who provide screen shots rather than the first page, half the marks will be deducted. For those who have a Q & A without any academic articles (based solely on the textbook and/or websites) you will receive a maximum mark of 0.5 (simply to differentiate your effort from those who don’t submit a Q & A at all). It is not enough just to have obtained academic articles – you must provide evidence of analysis and application to the question and the theory underlying the case study
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