This is a 5000 word essay for ‘Branding’ course. The question is "How far, and in what ways, is the shift towards ‘post-Fordist’ modes of organising production linked to the development of branding?" in other words, ‘how is branding linked to post-Fordism?.
My initial plan is
Introduction
The shift from Fordist to post Fordist
The enhancement of branding
How we link branding to the post-Fordist production
Body
Historical background about Fordist and post-Fordist
The shift and the reasons ( about production, strategy)
The enhancement of branding and changes
Examples:
for Fordism – Ford
for post Fordism – Toyota, Volvo (Uddevalla), Zara, Korean online shopping mall.
Is there any similarity or difference? if so, how are they?
Key factors that enable us to link one to the other
– whether the shift is absolute or just partial
-the importance of intellectual property in post fordist production ( design intensive)
Conclusion
-main reason of the shift – boosting the profit, reducing the production cost and quicker responce to consumers
-highly rationalised strategies
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