– What we know as a SWOT analysis.
The outcome of the situation analysis is the identification of firm?s strengths and weaknesses and its environmental threats and opportunities.
The key objective of conducting a SWOT analysis is to determine how to position the firm so it can take advantage of opportunities while avoiding or minimizing environmental threats.
It may be tempting to spend all of your oral or written case analysis on the results from SWOT. It is important, however, that you make an equal effort to develop and evaluate alternatives and to design implementation of the chosen strategy. Be sure to use what you have learned in your Accounting, Finance, Marketing and Management Courses in crafting this part of your analysis.
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